Senior Product Marketing Manager, Urology

Johnson & Johnson

. Define the global marketing strategy of the MONARCH Platform for Urology .

Posted 10/30/2026full-timeRemote • United StatesSenior💰 $122,000 - $212,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing global marketing strategies for complex MedTech products, with a focus on positioning, messaging, and launch planning. Strong project management and communication skills to lead cross-functional teams and drive successful product launches.

Highest-signal resume keywords

Global Marketing Strategy DevelopmentProduct Launch PlanningStakeholder ManagementProject ManagementMarket Research Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Positioning DevelopmentMessaging ArchitectureValue Proposition CreationClinical Value Story DevelopmentLaunch Strategy OwnershipSales Tool CreationDigital Content DevelopmentPerformance MonitoringCapital Selling ProcessNew Procedure Development

Soft Skills

Excellent CommunicationInfluence SkillsStakeholder ManagementAbility to Navigate ComplexityCollaboration

Certifications & Qualifications

BS Degree in Relevant FieldMBA or Advanced Degree Preferred

Industry Keywords

MedTechUrologyHealth Care ComplianceRegulatory AffairsCommercial ContentVoice of Customer ResearchCross-Functional Team LeadershipMarket Activation PlansCustomer SegmentationBrand Stewardship

About the role

Key responsibilities & impact

Define the global marketing strategy of the MONARCH Platform for Urology
Translate customer insight, clinical evidence, market dynamics, and competitive intelligence into positioning, value propositions, launch plans, and customer-facing assets
Shape and steward the global MONARCH Urology brand, including positioning, messaging architecture, value proposition, product naming, and brand narrative
Develop differentiated clinical and economic value stories for urologists and hospital administrators
Drive consistency of global messaging across channels, regions, product releases, and customer segments
Partner with Medical Affairs, Clinical, Regulatory, Health Care Compliance, and Legal on substantiated and compliant commercial content
Own global launch strategy for new products, updates, upgrades, and platform enhancements
Plan and execute Voice of Customer research
Build integrated global launch plans and core launch assets, including message maps, sales tools, training, digital content, customer communications, FAQs, and regional activation toolkits
Monitor launch performance and recommend post-launch optimization actions
Lead cross-functional teams and agency partners through strategy development, content creation, launch planning, and execution
Partner with Regional Marketing teams to enable localization and align global strategy with market activation plans
Collaborate with Sales Leadership and Commercial Education on sales readiness and launch training
Partner with Communications on product announcements, executive communications, media materials, and launch narratives
Present strategies, recommendations, plans, and results to senior leaders and cross-functional stakeholders

Requirements

What you’ll need

BS degree in relevant field required
MBA or advanced degree preferred
8+ years of progressive experience in marketing, product management, sales, or a related commercial role in MedTech preferred
Demonstrated experience developing positioning, messaging, launch strategies, and assets for complex products
Demonstrated ability navigating complexity and ambiguity while achieving business impact across the organization
Experience driving a capital selling process and/or new procedure development preferred
Experience leading or supporting new product launches with strong field execution preferred
Strong project management skills with ability to manage multiple priorities in a fast-paced environment
Excellent communication, stakeholder management, and influence skills

Benefits

Comp & perks

Up to 25% travel domestically and internationally to support customer events, meetings, and congresses
Equal opportunity employment
Inclusive interview process and disability accommodations