Senior Product Marketing Manager, Urology

Johnson & Johnson

. Help define the global marketing strategy of the MONARCH Platform for Urology .

Posted 10/30/2026full-timeRemote • United StatesSenior💰 $122,000 - $212,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing global marketing strategies, positioning, and launch plans for complex MedTech products. Proven ability to lead cross-functional teams and manage stakeholder communications while driving product success in a competitive landscape.

Highest-signal resume keywords

Global Marketing Strategy DevelopmentProduct Launch ManagementStakeholder ManagementProject ManagementMarket Positioning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementMarket Dynamics AnalysisValue Proposition DevelopmentClinical Evidence TranslationLaunch Strategy Execution

Soft Skills

Excellent CommunicationInfluence SkillsStakeholder EngagementAdaptabilityTeam Leadership

Tools & Technologies

Sales ToolsDigital Content DevelopmentCustomer Communication Platforms

Certifications & Qualifications

BS DegreeMBA or Advanced Degree

Industry Keywords

MedTechUrologyHealth Care ComplianceVoice of Customer ResearchCapital Selling Process

About the role

Key responsibilities & impact

Help define the global marketing strategy of the MONARCH Platform for Urology
Translate customer insight, clinical evidence, market dynamics, and competitive intelligence into positioning, value propositions, launch plans, and customer-facing assets
Shape and steward the global MONARCH Urology brand, including positioning, messaging architecture, value proposition, product naming, and brand narrative
Develop differentiated clinical and economic value stories for urologists and hospital administrators
Drive consistency of global messaging across channels, regions, product releases, and customer segments
Partner with Medical Affairs, Clinical, Regulatory, Health Care Compliance, and Legal to develop substantiated and compliant commercial content
Own global launch strategy for new products, updates, upgrades, and platform enhancements
Plan and execute Voice of Customer research
Build integrated global launch plans and lead development of launch assets, including message maps, sales tools, training, digital content, customer communications, FAQs, and regional activation toolkits
Monitor launch performance, collect field and customer feedback, and recommend post-launch optimization actions
Lead cross-functional teams and agency partners through strategy development, content creation, launch planning, and execution
Partner with Regional Marketing teams to incorporate regional requirements and enable localization
Collaborate with Regional Marketing, Sales Leadership, and Commercial Education on sales readiness and launch training
Partner with Communications on product announcements, executive communications, media materials, and launch narratives
Present strategies, recommendations, plans, and results to senior leaders and cross-functional stakeholders

Requirements

What you’ll need

BS degree in relevant field required
8+ years of progressive experience in marketing, product management, sales, or a related commercial role in MedTech preferred
Demonstrated experience developing positioning, messaging, launch strategies, and assets for complex products
Demonstrated ability navigating complexity and ambiguity while achieving business impact across the organization
Experience driving a capital selling process and/or new procedure development is preferred
Experience leading or supporting new product launches with strong field execution preferred
Strong project management skills with ability to manage multiple priorities in a fast-paced environment
Excellent communication, stakeholder management, and influence skills
MBA or advanced degree preferred
Up to 25% domestic and international travel

Benefits

Comp & perks

Fully remote work arrangement
Up to 25% domestic and international travel to support customer events, meetings, and congresses
Inclusive work environment
Interview process accommodations for applicants with disabilities