Sports Strategic Marketing Manager

Johnson & Johnson

. Serve as the strategic marketing lead on cross-functional development teams for shoulder and knee new product introductions from concept through launch .

Posted 11/10/2026full-timeUnited StatesMid-LevelSenior💰 $105,000 - $181,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic marketing for medical devices, particularly in shoulder and knee solutions, with a strong focus on product launch strategies, cross-functional collaboration, and customer engagement. Proven ability to translate surgeon insights into actionable product requirements and marketing deliverables.

Highest-signal resume keywords

Medical Device MarketingProduct ManagementCross-Functional LeadershipVoice-Of-Customer ActivitiesLaunch Excellence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product DevelopmentMarket AnalysisForecastingSegmentationPositioningPricing StrategyRegulatory ComplianceEvidence-Generation PlansSales Training ContentLaunch Metrics

Soft Skills

Excellent CommunicationPresentation SkillsInfluencing Without AuthorityCollaborationFeedback Gathering

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Degree (Preferred)

Industry Keywords

OrthopaedicsSports MedicineShoulder RepairKnee RepairSoft Tissue RepairKOL EngagementStage-Gate DevelopmentLaunch ReadinessCommercializationRegulated Industry

About the role

Key responsibilities & impact

Serve as the strategic marketing lead on cross-functional development teams for shoulder and knee new product introductions from concept through launch
Turn surgeon and customer insights into product requirements, design inputs, and clinically relevant, competitively differentiated procedural solutions
Lead voice-of-customer activities, including surgeon design reviews, cadaveric labs, and advisory input
Own marketing deliverables throughout the stage-gate and Launch Excellence process, including business cases, forecasts, positioning, and launch readiness reviews
Partner with R&D, Clinical, and Regulatory to define claims, evidence-generation plans, and registration priorities
Develop launch strategies including segmentation, targeting and positioning, value propositions, messaging, pricing input, and customer targeting
Lead launch readiness activities including forecasting, demo and sample planning, labeling and product descriptions, technique guides, and sales training content
Build and carry out structured handoffs of launched products to Commercial Marketing, including playbooks, training materials, launch metrics, and knowledge transfer
Support beta and limited-release launches, gather early field and surgeon feedback, and adjust strategy before full commercial release
Partner with Professional Education and Commercial Education on surgeon and sales force training
Engage KOLs, surgeons, and healthcare professionals to gather feedback and inform the NPI pipeline
Work across business units to position Sports Medicine shoulder and knee solutions within the broader orthopaedic offering
Support external innovation and partner-developed products, coordinating launch readiness and commercialization with outside partners
Monitor market trends, competitor activity, pricing dynamics, and regulatory developments in shoulder and knee soft tissue repair
Track launch performance against business case and forecast commitments, and report insights to senior leadership

Requirements

What you’ll need

Bachelor's degree required, preferably in business, marketing, engineering, or a life science
At least 5 years of professional experience, including at least 3 years in medical device marketing, product management, or a related commercial or technical role
Experience supporting new product development and/or product launches in a regulated industry
Strong cross-functional leadership and ability to influence without direct authority
Excellent communication and presentation skills, including with surgeons and senior leaders
Ability to travel up to approximately 25%, including domestic and international travel to surgeon labs, conferences, and field visits
Preferred: MBA or advanced degree
Preferred: Experience in orthopaedics or sports medicine, especially shoulder and knee soft tissue repair, anchors, or biologic augmentation
Preferred: Hands-on experience with stage-gate development, Launch Excellence, or similar launch processes
Preferred: Experience in both upstream strategic and downstream commercial marketing
Preferred: Experience working with KOLs and running VOC programs

Benefits

Comp & perks

Consolidated retirement plan (pension)
Savings plan (401(k))
Long-term incentive program
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period10 days
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
Inclusive interview accommodations for applicants with disabilities