Upstream Marketing Manager, Spine Robotics

Johnson & Johnson

. Serve as a strategic commercial leader and subject matter expert in Spine Surgery, supporting the long-term innovation strategy, portfolio vision, and technology roadmap .

Posted 10/14/2026full-timeUnited StatesMid-LevelSenior💰 $102,000 - $177,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic commercial leadership within Spine Surgery, with a focus on innovation strategy, product development, and cross-functional collaboration. Proven ability to translate market insights into actionable product requirements and drive surgeon engagement initiatives.

Highest-signal resume keywords

Spine Surgery ExpertiseProduct ManagementInnovation Strategy DevelopmentStakeholder ManagementMarket Development Initiatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Strategy DevelopmentInnovation Roadmap CreationBusiness Case DevelopmentMarket AnalysisCross-Functional Initiative Leadership

Soft Skills

Exceptional CommunicationPresentation SkillsAnalytical AcumenCommercial AcumenInfluencing Skills

Tools & Technologies

Digital SurgeryRoboticsNavigation TechnologiesArtificial IntelligenceData Analytics

Industry Keywords

Medical DevicesOrthopaedicsSurgical TechnologiesInnovation GovernanceCustomer Engagement

About the role

Key responsibilities & impact

Serve as a strategic commercial leader and subject matter expert in Spine Surgery, supporting the long-term innovation strategy, portfolio vision, and technology roadmap
Lead upstream marketing activities supporting the NPD process, ensuring customer, clinical, and market insights are integrated throughout development
Drive surgeon engagement activities, including advisory boards, Voice of Customer programmes, concept testing, and evaluation of future innovations
Translate customer needs, market trends, and unmet clinical demands into product requirements, business cases, and strategic growth opportunities
Support the development and maintenance of a multigenerational product and technology roadmap aligned with customer, market, and business needs
Partner with R&D, Strategic Innovation, Clinical Affairs, Medical Affairs, Regulatory Affairs, and Commercial teams to define and execute portfolio strategy
Monitor competitive activity, emerging technologies, and innovation trends to inform strategic decision-making and portfolio prioritisation
Influence and align cross-functional stakeholders, key opinion leaders, and commercial teams to support strategic planning and successful execution of innovation initiatives
Provide commercial leadership throughout the innovation lifecycle, including concept generation, product development, launch planning, and global commercialisation
Support portfolio governance, investment prioritisation, and business planning
Report to the Global Head of Robotics

Requirements

What you’ll need

Bachelor's degree required; postgraduate qualification in a related field preferred
5+ years of experience in Marketing, Product Management, Strategy, Innovation, Engineering, or a related discipline
Experience in Medical Devices, Orthopaedics (Spine), Surgical Technologies, Navigation, Robotics, Digital Surgery, or related healthcare technologies
Proven track record developing product strategies, innovation roadmaps, technology portfolios, and business cases that inform investment decisions
Demonstrated ability to lead complex, cross-functional initiatives from concept through commercialisation while influencing stakeholders in a matrix organisation
Strong strategic, analytical, and commercial acumen with the ability to prioritise and deliver multiple high-impact initiatives with a high degree of autonomy
Experience defining long-term strategic vision, translating insights into execution plans, and delivering measurable business results
Exceptional communication, presentation, and stakeholder management skills
Ability to work within cadaver lab and operating room environments is required
Preferred: Experience leading surgeon advisory boards, customer engagement programmes, market development initiatives, and innovation governance processes
Preferred: Experience in Digital Health, Software, Artificial Intelligence, Machine Learning, Data Analytics, Navigation, Robotics, or enabling surgical technologies