Vice President, Marketing

Johnson & Johnson

. Lead downstream marketing and commercialization strategies for existing and new Shockwave Medical IVL products .

Posted 9/29/2026full-timeRemote • United StatesLead💰 $228,000 - $422,050 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading marketing and commercialization strategies for medical devices, with a strong focus on product development, market research, and team management. Proven ability to navigate the healthcare market and regulatory environment while driving high-performance teams and strategic initiatives.

Highest-signal resume keywords

Leadership In Medical Device MarketingStrategic Planning And MarketingProduct Development And OperationsTeam Management And DevelopmentHealthcare Market Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic MarketingProduct DevelopmentMarket ResearchFinancial AcumenInventory PlanningAccount TargetingSegmentationSales SupportRegulatory ComplianceM&A Experience

Soft Skills

Relationship ManagementCommunication SkillsInterpersonal SkillsAdaptabilityGoal Setting

Tools & Technologies

Social Media MarketingPublic RelationsDigital MarketingMedical Conference Strategy

Certifications & Qualifications

MBA Or Advanced Degree

Industry Keywords

Medical DeviceVascular SpaceBalloon Catheter PlatformsInterventional RadiologyCardiologyHealthcare MarketCompetitive Environment

About the role

Key responsibilities & impact

Lead downstream marketing and commercialization strategies for existing and new Shockwave Medical IVL products
Develop product value propositions, positioning, messaging, campaigns and collateral
Lead go-to-market strategies for new IVL products, including pricing, inventory planning, account targeting, segmentation and sales support
Oversee corporate and product brand identity, brand voice and communications across print, digital and social channels
Oversee medical conference strategy and related investments
Plan and execute global and national commercial team meetings and events
Provide input into product development programs, market and opportunity assessments, market research, physician feedback, design input, product development teams and portfolio prioritization
Oversee internal communications and public relations functions, managing direct teams and consultants
Provide critical input into IVL evidence strategy, publications, podium planning and investigator-initiated research grants
Provide strategic direction to scientific communications
Ensure performance, development, growth and retention of multiple teams and marketing functional excellence
Partner with marketing leadership, US and EU sales, clinical, manufacturing, R&D, regulatory, finance, senior management and key physicians
Monitor competition, procedural and market growth, reimbursement and emerging technologies
Report to the VP, Global Sales and Marketing and work closely with the President, senior staff, key opinion leaders and marketing team

Requirements

What you’ll need

Minimum 15 years of experience in a leadership role in a medical device environment
BA or equivalent experience is required
MBA or advanced degree is highly desired
Working knowledge of business finances, strategic planning, strategic marketing and sales, product development, operations and logistics
Understanding and awareness of the healthcare market and competitive environment
Understanding of working in a worldwide regulated environment
Experience with balloon catheter platforms used for cardiologists, interventional radiologists and vascular surgeons is preferred
Medical device experience in the vascular space is preferred
Understanding of PR, IR and social media marketing and advertising channels is preferred
Proven ability to design, build and manage high-performing teams, including goal setting, feedback, career development and performance management
Strong relationship management, communication and interpersonal skills
Comfortable in an entrepreneurial environment with a fast pace and continual change
Ability to operate independently and adapt to changing requirements
Experience partnering in M&A or acquisitions
Experience in both start-up environments and large companies is preferred
Ability to work in a fast-paced environment while managing multiple competing priorities
Ability to travel up to 30% as required

Benefits

Comp & perks

Consolidated retirement plan (pension)
Savings plan (401(k))
Long-term incentive program
Vacation – 120 hours per calendar year
Sick time – 40 hours per calendar year; Colorado employees – 48 hours; Washington employees – 56 hours
Holiday pay, including Floating Holidays – 13 days per calendar year
Work, Personal and Family Time – up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member; 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
Inclusive interview accommodation support