Assoc. Director – Omni Shopper Marketing, eCommerce

Johnsonville

. Lead Johnsonville’s Omni Shopper Marketing and eCommerce business across national customers including Walmart, Kroger, Albertsons, Target, and Ahold Delhaize .

Posted 10/30/2026full-timeUnited StatesLead💰 $144,266 - $194,511 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in eCommerce Sales, Retail Media, and Shopper Marketing, with a strong focus on strategic planning, customer collaboration, and omnichannel activation. Proven ability to lead teams, optimize digital shelf strategies, and drive business results in the consumer packaged goods sector.

Highest-signal resume keywords

ECommerce Sales ExperienceRetail Media StrategyShopper Marketing ExpertiseDigital Shelf OptimizationConsumer Packaged Goods Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Strategic PlanningOmnichannel ActivationPromotional PlanningSyndicated Data AnalysisPerformance Analytics

Soft Skills

Strong Communication SkillsRelationship-Building SkillsInfluencing SkillsCoaching Skills

Tools & Technologies

Microsoft Office SuiteExcelPowerPointCircanaIRI

Industry Keywords

Consumer Packaged GoodsRetail Grocery IndustryNational AccountsField SalesLast-Mile Grocery Delivery

About the role

Key responsibilities & impact

Lead Johnsonville’s Omni Shopper Marketing and eCommerce business across national customers including Walmart, Kroger, Albertsons, Target, and Ahold Delhaize
Lead and develop a best-in-class Omni Shopper Marketing and eCommerce team
Coach the Digital Shelf and Content Syndication Senior Analyst/Manager
Strengthen customer relationships through strategic alignment on growth plans
Develop strategic plans, activation, allocation, and optimization of omnichannel strategy and investments across National Accounts
Oversee eCommerce content strategy and execution, including digital shelf optimization and syndication
Deliver eCommerce and Omni Shopper Marketing KPIs while expanding capabilities and activations
Own Retail Media strategy and execution at National Accounts
Build and maintain cross-functional relationships with Field Sales, Sales Strategy, Marketing, Category Leadership, Revenue Growth Management, and other departments
Coach and empower syndication and content team members
Recruit and develop talent to support succession planning and the long-term health of the sales organization

Requirements

What you’ll need

Bachelor’s degree, required
3+ years of experience in eCommerce Sales, Retail Media, and/or Shopper Marketing required
Consumer packaged goods sales experience in the retail grocery industry, strongly preferred
Direct food sales experience preferred
Experience working with national mass/grocery retailers such as Walmart, Target, Kroger, and Amazon strongly preferred
Knowledge of retail merchandising, shopper marketing, promotional planning, and omnichannel activation strategies
Understanding of eCommerce fundamentals, including digital shelf optimization, retail media, retailer digital marketing, and last-mile grocery delivery platforms
Proven ability to build and strengthen partnerships with customers and key decision-makers
Track record of driving business results through strategic planning and customer collaboration
Strong communication, presentation, influencing, and relationship-building skills
Experience leveraging syndicated data, shopper insights, and performance analytics, such as Circana/IRI or similar tools
Proficiency with Microsoft Office Suite, including Excel and PowerPoint
Travel approximately 10–20% of the time
Applicants must be eligible to work in the country where this job is located without requiring sponsorship now or in the future

Benefits

Comp & perks

Potential for a monthly bonus
401k with a company match
Affordable medical coverage
Dental coverage
Vision coverage
Flexible spending accounts
Disability insurance
Life insurance
Fertility and adoption assistance
Competitive paid time off
Paid parental time off
Endless opportunities for continued learning and growth