Senior Manager, Omni Shopper Marketing/eCommerce – Regional Accounts

Johnsonville

. Lead and develop a best-in-class Omni Shopper Marketing and ecommerce team supporting regional grocers coast to coast .

Posted 10/30/2026full-timeUnited StatesSenior💰 $137,841 - $177,788 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in eCommerce Sales, Retail Media, and Shopper Marketing, with a strong focus on strategic planning and customer collaboration to drive business results. Proficient in digital shelf optimization and omnichannel activation strategies within the retail grocery industry.

Highest-signal resume keywords

Ecommerce Sales ExperienceRetail Media StrategyShopper Marketing ExpertiseDigital Shelf OptimizationConsumer Packaged Goods Sales

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ecommerce SalesRetail MediaShopper MarketingDigital Shelf OptimizationPromotional PlanningOmnichannel ActivationSyndicated Data AnalysisPerformance AnalyticsStrategic PlanningCustomer Collaboration

Soft Skills

Communication SkillsPresentation SkillsInfluencing SkillsRelationship-Building Skills

Tools & Technologies

Microsoft Office SuiteExcelPowerPointCircanaIRI

Industry Keywords

Consumer Packaged GoodsRetail Grocery IndustryRegional GrocersField SalesSales Strategy

About the role

Key responsibilities & impact

Lead and develop a best-in-class Omni Shopper Marketing and ecommerce team supporting regional grocers coast to coast
Strengthen customer relationships through strategic alignment on growth plans
Develop strategic plans, activation, allocation, and optimization of omnichannel strategy and investments across regional accounts
Oversee eCommerce content strategy and execution, including digital shelf optimization and syndication across regional accounts
Deliver eCommerce and Omni Shopper marketing KPIs while expanding capabilities and activations across regional accounts
Own Retail Media strategy and execution at regional accounts
Build and maintain cross-functional relationships with Field Sales, Sales Strategy, Marketing, Category Leadership, RGM, and other departments
Recruit and develop team members to support succession planning and the long-term health of the sales organization

Requirements

What you’ll need

Bachelor’s degree, required
2+ years of experience in eCommerce Sales, Retail Media, and/or Shopper Marketing required
Consumer packaged goods sales experience in the retail grocery industry, strongly preferred
Direct food sales experience preferred
Experience working with regional grocers
Knowledge of retail merchandising, shopper marketing, promotional planning, and omnichannel activation strategies
Understanding of eCommerce fundamentals, including digital shelf optimization, retail media, retailer digital marketing, and last-mile grocery delivery platforms
Proven ability to build and strengthen partnerships with regional grocery customers and key decision-makers
Track record of driving business results through strategic planning and customer collaboration
Strong communication, presentation, influencing, and relationship-building skills
Experience leveraging syndicated data, shopper insights, and performance analytics, such as Circana/IRI or similar tools
Proficiency with Microsoft Office Suite, including Excel and PowerPoint
Travel approximately 10-20% of the time
Applicants must be eligible to work in the country where this job is located without requiring sponsorship now or in the future

Benefits

Comp & perks

Potential monthly bonus
401k with a company match
Affordable medical, dental and vision coverage
Flexible spending accounts
Disability and life insurance
Fertility and adoption assistance
Competitive paid time off
Paid parental time off
Endless opportunities for continued learning and growth