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Senior Social Media, Influencer Manager
Joma Jewellery & Katie Loxton. Develop and evolve the social media and influencer strategy .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing social media and influencer strategies across multiple platforms, with a strong focus on performance metrics, budget management, and creative content development. Proven ability to lead teams, manage stakeholder relationships, and adapt strategies to local markets while ensuring compliance with brand guidelines.
Highest-signal resume keywords
Social Media Strategy DevelopmentInfluencer Marketing ManagementPerformance Data AnalysisBudget ManagementTeam Leadership and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Social Media MarketingContent CreationKPI SettingCampaign PlanningCopywritingAnalytics and ReportingBudget ManagementCreative DirectionSocial Media GovernanceInfluencer Agreements Management
Soft Skills
Strategic ThinkingCreative FlairOrganizational SkillsCommunication SkillsFlexibility and Adaptability
Industry Keywords
Social Media PlatformsEmerging TrendsBrand ReputationContent ApprovalsCommercial AwarenessGlobal MindsetLocal Audience UnderstandingSocial Community GrowthEngagement MetricsInfluencer Tiers
About the role
Key responsibilities & impact- Develop and evolve the social media and influencer strategy
- Translate brand and business objectives into priorities, plans and measurable outcomes
- Develop platform-specific strategies for Instagram, TikTok and Facebook
- Set KPIs and optimise content to drive growth, reach and engagement
- Own the social media and influencer budget
- Work with Paid Digital Marketing on content amplification and results reporting
- Propose social concepts and campaign ideas with budgets and expected ROI
- Oversee social channels, content calendars and plans across the brands
- Lead monthly and key trade moment social reporting
- Use performance data to evaluate effectiveness and identify commercial opportunities
- Monitor emerging platforms, tools, features, trends, competitors and best practice
- Help shape international social media strategy across multiple territories
- Lead social content vision and planning with the Head of Creative and Brand team
- Provide creative direction to the Content Creator
- Develop creative hooks, influencer briefs and fresh content ideas
- Lead social content planning for events and photoshoots
- Review social content and provide creative feedback
- Grow the social community and drive following, engagement, awareness and commercial performance
- Develop influencer strategy across ambassador, nano, micro, macro and VIP tiers
- Manage the ambassador and influencer programme
- Lead VIP edits from concept through execution
- Propose and develop national and international influencer and community events
- Manage influencer agreements, approvals, usage rights and disclosure requirements
- Advise stakeholders on social impact across campaigns and marketing initiatives
- Build relationships across Brand, Creative, Digital Marketing, Ecommerce and Sales
- Lead and develop the Social team
- Coach and mentor team members
- Oversee workloads, processes and resource allocation
- Ensure compliance with brand guidelines, company policies and industry requirements
- Oversee social media issues and reputational risks
- Undertake ad hoc duties as requested
- Occasionally work evenings and weekends
Requirements
What you’ll need- Proven experience in social media and influencer marketing, ideally managing global platforms across the UK and US
- Previous experience line managing and developing a team
- Experience business partnering with other departments
- Strong strategic thinking and ability to translate brand and business objectives into social and influencer strategies
- Creative flair and passion for social media, content creation, emerging trends and influencer marketing
- Strong understanding of social media platforms, metrics, analytics and reporting software
- Ability to interpret performance data, evaluate ROI and make actionable recommendations
- Commercial awareness and experience managing budgets
- Excellent creative and numerical attention to detail
- Strong copywriting skills and ability to adapt to different brand tones of voice
- Global mindset and understanding of local audiences and markets
- Excellent planning and organisational skills
- Experience managing social calendars, campaign plans and presentations
- Confidence influencing and advising senior stakeholders
- Strong written and verbal communication skills
- Confidence presenting ideas and speaking on camera for social content
- Self-motivated, proactive approach and ability to manage competing priorities
- Flexibility and adaptability
- Good understanding of social media governance, influencer marketing requirements, brand reputation, content approvals and usage rights
- Genuine passion for fashion and the wider social media landscape
Benefits
Comp & perks- A competitive salary
- 33 days holiday including bank holidays, rising to 35 with length of service
- A broad benefits package
- Very generous staff discount across both brands
- Opportunities to make an impact and learn and develop further
- Innovative and friendly workplace