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Marketing Executive
Journey Beyond. Support the planning, development, execution and ongoing management of marketing campaigns for Journey Beyond’s Rail & Touring Division .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing campaigns across various channels, including digital, print, and social media, while managing budgets and analyzing campaign effectiveness. Proficient in stakeholder engagement and content creation, with a strong foundation in digital marketing principles.
Highest-signal resume keywords
Digital MarketingCampaign ManagementContent CreationStakeholder EngagementMarketing Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DevelopmentSearch Engine MarketingSearch Engine OptimizationSocial Media ManagementContent Management SystemsGoogle AnalyticsBudget ManagementCreative ExecutionEmail MarketingCollateral Development
Soft Skills
Interpersonal SkillsAttention to DetailTime ManagementAdaptabilityCommunication Skills
Tools & Technologies
Microsoft SuiteWebsite Content Management Systems
Certifications & Qualifications
Bachelor’s Degree in Marketing or CommunicationsNational Police Clearance
Industry Keywords
Travel IndustryHospitality IndustryMarketing CampaignsBrand ManagementCustomer Acquisition
About the role
Key responsibilities & impact- Support the planning, development, execution and ongoing management of marketing campaigns for Journey Beyond’s Rail & Touring Division
- Support various brands in creative applications, website and social media content, media partnerships, eDM, collateral and brochure content
- Work with the Journey Beyond Marketing & Communications team on brand positioning and management, new customer acquisition, repeat loyalty initiatives and commercial results
- Assist in developing and managing annual marketing plans and budgets
- Develop, implement and execute marketing campaigns across print, native advertising, digital, search, social, radio and OOH
- Manage campaign media bookings and material deadlines
- Identify campaign effectiveness and make recommendations
- Contribute analysis and insights to monthly marketing reports, marketing plans and post-campaign reports
- Contribute to briefs, production and on-shoot management of video and still asset capture
- Ensure campaign creative and branded collateral adhere to brand guidelines
- Keep website content up to date and aligned with campaign communications and initiatives
- Support social media strategy, calendar management, content publishing and community engagement
- Manage yearly marketing, email and activity planning documentation
- Assist with PR events, activations and media famils
- Create engaging content for paid, owned and earned channels
- Oversee onsite collateral
Requirements
What you’ll need- Bachelor’s degree in Marketing or Communications
- 3 years in a similar role highly desirable
- Experience in the travel or hospitality industry highly desirable
- Proven success in managing multiple campaigns with a strong foundational knowledge in digital marketing through SEM, SEO and Social
- Proven experience in managing campaign creative executions including brochures, print and other advertising formats
- Experience with website content management systems would be desirable
- Basic experience with Google Analytics would be desirable
- Works well in a fast paced, multi-business environment with tight deadlines
- Outstanding interpersonal skills, with the ability to build and establish stakeholder relationships
- Exceptional attention to detail
- Highly proficient in all Microsoft Suite programs
- Successful candidates are required to provide a current National Police Clearance.
- Flexibility to travel as required.
Benefits
Comp & perks- Generous discounts on Journey Beyond travel and experiences
- Study Assistance Policy
- Employee Referral Policy
- Parental Leave program
- Purchased Leave policy
- Private Health discounts
- Employee Assistance Program
- Discounts on Journey Beyond merchandise
- Flexible working environment