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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive marketing campaigns across various channels, including digital marketing strategies such as SEO and SEM. Proven ability to lead teams, manage budgets, and analyze campaign effectiveness to drive measurable commercial results.
Highest-signal resume keywords
Digital Marketing StrategySEO and SEM ExecutionCampaign ManagementTeam LeadershipMarketing Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Campaign DevelopmentBrand PositioningCustomer AcquisitionContent CreationData AnalysisBudget ManagementPerformance MonitoringTactical Marketing PlansCommunity EngagementEmail Marketing
Soft Skills
LeadershipCollaborationCommunicationFlexibilityAnalytical Thinking
Tools & Technologies
CMS (WordPress, Umbraco)Google AnalyticsMicrosoft SuiteDigital Display AdvertisingSocial Media Management
Certifications & Qualifications
Bachelor’s Degree in Marketing or CommunicationsCurrent National Police Clearance
Industry Keywords
Travel SectorECommerceRetail EnvironmentMarketing ReportsCampaign Effectiveness
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Support Journey Beyond’s Resorts & Lodges Division
- Lead the planning, development, execution and ongoing management of marketing campaigns
- Support local sales and marketing teams
- Work with the Marketing & Communications team on brand positioning and management, new customer acquisition, repeat loyalty initiatives and commercial results
- Develop and manage annual marketing plans and budgets
- Develop, implement and execute marketing campaigns across TV, press, paid search, paid social, digital display, radio and outdoor
- Execute SEO, SEM and GEO strategy in collaboration with the Digital Experience team
- Lead and develop Marketing Executives and Coordinators, monitoring workloads and performance
- Manage campaign media briefs, bookings and material deadlines
- Identify campaign effectiveness and make recommendations
- Contribute analysis and insights to monthly marketing reports, marketing plans and post-campaign reports
- Develop briefs and oversee production and shoot management for video and still asset capture
- Oversee production of campaign creative and branded collateral in line with brand guidelines
- Keep website content up to date and aligned with campaign communications and initiatives
- Support social media strategy, including calendar management, content publishing and community engagement
- Manage yearly marketing, email and activity planning
- Manage creation of engaging content for paid, owned and earned channels
- Assist with PR events, activations and media famils
- Assist the sales team with collateral and materials for trade and co-operative campaigns
Requirements
What you’ll need- Bachelor’s degree in Marketing or Communications
- Minimum of 5 years of experience in a marketing role
- Preferably experience within the travel sector
- Solid understanding of the travel industry
- Proven track record in developing and implementing tactical marketing and communication plans
- Extensive experience across digital marketing, including SEO, SEM and paid social
- Experience ideally within a services, eCommerce or retail environment
- Data-driven mindset and focus on continuous optimisation
- Experience managing multiple campaigns and channels to drive top-funnel leads, conversion and measurable commercial results
- Experience with CMS (ie Wordpress, Umbraco) and Google Analytics highly desirable
- Proficiency in the entire Microsoft Suite
- Flexibility to travel as required
- Current National Police Clearance required for successful candidates
Benefits
Comp & perks- Generous discounts on Journey Beyond travel and experiences
- Study Assistance Policy
- Employee Referral Policy
- Parental Leave program
- Purchased Leave policy
- Private Health discounts
- Employee Assistance Program
- Discounts on Journey Beyond merchandise
- Flexible working environment