Senior Marketing Specialist, Edtech

JoVE

. Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow-up, and conversion .

Posted 9/22/2026full-timeRemote • Brazil, Mexico, Argentina, Colombia, Costa RicaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lead generation and marketing strategy within the K-12 education sector, leveraging analytics and marketing automation tools to optimize campaign performance and drive engagement. Proven ability to manage event marketing and deliver impactful materials tailored for educational audiences.

Highest-signal resume keywords

Lead GenerationMarketing AutomationEvent MarketingCRM ExperienceAnalytics Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead QualificationCampaign OptimizationContent ProductionFunnel Performance TrackingROI Monitoring

Soft Skills

Self-DirectedResults DrivenOrganized

Tools & Technologies

HubSpotSalesforceGoogle Analytics

Industry Keywords

K-12 EducationEdTechLead CaptureDistrict AdministratorsTeachers Engagement

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow-up, and conversion
Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns
Plan and run presence at education conferences and events, including booth logistics, materials, lead capture, and post-event nurture
Produce and deliver marketing materials for K-12 audiences, including campaign assets, collateral, email, web, and social content
Optimize marketing strategy based on funnel performance, audience insight, and market feedback
Monitor campaign impact and ROI, tracking cost per lead, MQL-to-SQL conversion, and pipeline contribution

Requirements

What you’ll need

A Bachelor’s degree
5+ years in a marketing role, ideally in EdTech selling into schools or districts
A track record of generating qualified leads and pipeline, with the numbers to back it up
Hands-on experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, or similar)
Event and conference marketing experience, with a focus on lead capture and conversion
Willingness to travel for conferences and events
Self-directed, results driven and organized
Located in LATAM

Benefits

Comp & perks

You can expect competitive compensation.
You will make a direct impact in improving student learning in science education.
Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
Our strong promotion from within culture draws a clear path to advance your career with us.