JoVE

Sales

• Lead the North America regional sales team of 9 Account Executives to consistently meet and exceed assigned revenue targets
• Strategically direct and oversee sales activities, tracking pipeline health and deal progression to drive revenue growth
• Recruit, mentor, and develop sales talent to grow and expand JoVE’s education and science research video subscriptions
• Define, implement, and monitor sales team KPIs, assessing progress and adjusting strategies to ensure success
• Analyze buyer and influencer motivations, competitive dynamics, and the sales cycle to refine sales strategies
• Collaborate with marketing, customer success, and other teams to align sales efforts with company objectives
• Plan and manage renewal projects with existing clients

Regional Director of Sales, Edtech

Content Creator

• Research business and professional skills topics using credible sources and translate them into focused, learner-centered microlearning content.
• Write concise, engaging video scripts aligned with defined learning objectives and instructional outcomes.
• Develop relatable workplace scenarios, hooks, narratives, and examples demonstrating skills through practical application.
• Translate approved scripts into production-ready storyboards and on-screen text.
• Use generative AI and content-production tools to support research, ideation, scripting, and production workflows while independently validating quality and accuracy.
• Collaborate with animation, voice-over, design, subject-matter experts, and quality teams to take content from script to final video.
• Review animatics, voice-over, animation, graphics, and video versions for instructional accuracy, visual clarity, continuity, and alignment with the approved script.
• Create supporting learning assets, including quizzes, visual summaries, landing-page content, and video metadata.
• Manage multiple lessons across production stages and maintain consistent quality, tone, terminology, and learner experience across a course.

Content Producer – Business Skills

Account Executive

• Own full sales cycle, from prospecting to close; meet or exceed new business targets.
• Present the product online and in-person to researchers, teaching faculty, and academic librarians.
• Proactively build and maintain pipeline through outreach via emails, calls, and in-person meetings.
• Analyze trends and make data-driven decisions based on work priorities.
• Work with Marketing and Customer Success on sales targets, renewals, team projects, and campaigns.
• Attend trade shows and participate in other marketing activities.

Sales Account Executive, EdTech

Artificial Intelligence

• Advise on how AI and conventional studios develop, produce, finance, distribute and monetize content.
• Provide insight into revenue from production services, commissioned content, licensing, streaming platforms, broadcasters, theatrical distribution, advertising, branded content and owned intellectual property.
• Explain content customers, commissioning decision-makers, sales channels, sales cycles and relationships with buyers and distribution partners.
• Advise on pricing and commercial structures, including project fees, cost-plus models, licensing fees, minimum guarantees, royalties, revenue shares and co-production arrangements.
• Analyze development and production costs, team structure, AI and technology costs, marketing and distribution expenses, margins, break-even timelines and project-level profitability.
• Assess where AI can reduce costs or production timelines, human-team capabilities still required, and commercial, copyright, talent and quality risks.
• Recommend the most viable operating model for starting and scaling an AI production studio, including production services, commissioned content, original IP, branded content, technology-enabled services or combinations thereof.

Expert - AI Production Studio

• Own full sales cycle, from prospecting to close; meet or exceed new business targets.
• Present the product online and in-person to researchers, teaching faculty and academic librarians.
• Proactively build and maintain pipeline through outreach via emails, calls and in-person meetings.
• Analyze trends and make data-driven decisions based on work priorities.
• Work effectively with Marketing and Customer Success on sales targets, renewals, team projects and campaigns.
• Attend trade shows and participate in other marketing activities.

Sales Account Executive, Edtech

Marketing

• Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow-up, and conversion
• Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns
• Plan and run presence at education conferences and events, including booth logistics, materials, lead capture, and post-event nurture
• Produce and deliver marketing materials for K-12 audiences, including campaign assets, collateral, email, web, and social content
• Optimize marketing strategy based on funnel performance, audience insight, and market feedback
• Monitor campaign impact and ROI, tracking cost per lead, MQL-to-SQL conversion, and pipeline contribution

Senior Marketing Specialist, Edtech

Graphics Designer

• Design and produce marketing collateral including flyers, brochures, social media graphics and carousels, email banners, presentations, event materials, booth graphics and adaptations, landing page assets, and other campaign deliverables.
• Adapt approved designs across different formats, platforms, audiences, campaigns, and languages while maintaining visual and brand consistency.
• Prepare professional print-ready artwork, with a strong understanding of bleed, trim, safe areas, resolution, color modes, and large-format production requirements.
• Build and update HubSpot landing page sections using Rich Text modules, HTML, and CSS.
• Use HTML/CSS knowledge to modify layouts, troubleshoot responsive or styling issues, and review, debug, and optimize AI-generated code when required.
• Use AI-assisted design tools to rapidly prototype first-draft concepts, helping teams establish and approve a visual direction before final production.
• Prototype landing page sections visually using AI where appropriate, then translate approved concepts into functional HTML/CSS for HubSpot.
• Identify opportunities to integrate AI into design and production workflows to reduce repetitive work and improve turnaround times without compromising quality or brand consistency.
• Collaborate with Marketing, Studio, Brand, Events, Sales, and other internal teams, incorporating stakeholder feedback accurately and delivering work within agreed timelines.
• Translate marketing objectives and business terminology into clear design hierarchy, visual communication, and production requirements.

Graphic Designer – Marketing

Learning and Development

• Create and refine a GTM plan for the USA and international market.
• Hire, train, and lead an effective sales team to meet revenue goals.
• Create and refine the sales playbook, messaging and process.
• Prospect and close deals with L&D and HR buyers at mid-market US companies.
• Build a strong pipeline through outbound prospecting, partnerships, events and marketing.
• Establish trusted relationships with key decision-makers and position solutions as strategic investments in workforce development.
• Provide accurate sales forecasts and reporting to leadership.
• Collaborate cross-functionally with product, content, marketing, and customer success teams to ensure customer satisfaction and inform product development.

Director of Sales – Corporate Learning & Development

Customer Success Manager

• Conduct daily outreach to faculty via calls, emails, and one-to-one demos to set up JoVE integrations in courses and increase product usage
• Increase JoVE adoption through product awareness sessions across existing customer universities and research institutes
• Grow engagement and usage through presentations at exhibits and conferences, university seminars and workshops, and onsite customer visits
• Strengthen subscription renewal outcomes through smooth implementation support and consistent usage of JoVE resources
• Communicate customer feedback to sales, product, and marketing teams to influence product decisions

Regional Director of Sales, Edtech

Content Producer – Business Skills

Sales Account Executive, EdTech

Sales Account Executive, EdTech

Expert - AI Production Studio

Sales Account Executive, Edtech

Senior Marketing Specialist, Edtech

Graphic Designer – Marketing

Director of Sales – Corporate Learning & Development

Customer Success Specialist – Life Sciences