Engagement Specialist

Judson Senior Living

. Respond promptly and effectively to new lead inquiries .

Posted 10/8/2026full-timeRemote • Ohio • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong lead management and sales skills, utilizing effective communication and empathetic engagement to drive occupancy gains in senior living communities. Proficient in analyzing marketing metrics and implementing strategies for improvement while maintaining compliance with company policies and state regulations.

Highest-signal resume keywords

Lead ManagementSales ProcessesKPI ComplianceVerbal and Written CommunicationCustomer Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead AnalysisOccupancy MonitoringSales Strategy DevelopmentData EntryFollow-Up Management

Soft Skills

EmpathyPositive AttitudeProblem-SolvingProfessional ConductTeam Collaboration

Tools & Technologies

Welcome Home PlatformLead DatabasesMarketing Office Tools

Certifications & Qualifications

Criminal ClearanceHealth Screening

Industry Keywords

Senior LivingCommunity OccupancyReferral AgenciesInquiry-to-Tour ConversionCreative Follow-Ups

About the role

Key responsibilities & impact

Respond promptly and effectively to new lead inquiries
Cultivate leads through phone calls, Creative Follow-Ups, tours, and home visits
Create empathetic human connections with potential residents and family members
Help leads and families evaluate senior living options
Drive gross and net community occupancy gains by monitoring move-ins, move-outs, and vacancies
Handle new lead traffic for all communities in the designated region
Conduct lead reviews and lead-base audits with onsite teams
Analyze lead sources, prospect information, and marketing metrics weekly
Meet KPIs including Voice to Voices, Creative Follow-Ups, inquiry-to-tour conversion, Speed to Lead, email blasts, and bulk text messages
Meet regularly with the managing director regarding program functionality, results, challenges, and building-specific issues
Develop strategies for struggling buildings and identify improvement opportunities
Manage leads in the Welcome Home platform
Apply sales processes including the STEP method, Order of Process, KPI compliance, and case studies
Participate in daily sales coverage from 9:00 a.m. to 5:30 p.m., seven days a week
Answer forwarded after-hours calls from prospective residents within two hours
Field incoming sales calls and collect complete contact information
Make outbound calls and participate in call-a-thon events
Arrange community tours for prospective residents and families
Qualify prospective residents according to company policy and state and federal requirements
Maintain activity follow-up sheets, lead notes, follow-ups, and action plans
Collaborate with the Senior Living Director and Executive Director on operational and occupancy improvements
Maintain sales contacts and partnerships with referral agencies
Maintain promotional items, office supplies, and the marketing office
Update lead databases, referral agencies, and Partner Central regarding move-ins, pricing, vacancies, and other information
Participate in employer-provided training
Perform other duties as assigned

Requirements

What you’ll need

Candidate must be at least 18 years of age
High school diploma or equivalent
Able to read, write, understand, and communicate in English at a minimum of a 12th-grade proficiency
Clear verbal and written communication skills
Able to follow written and verbal directions and apply practical problem-solving skills
Positive and energetic attitude
Professional in appearance and conduct
Criminal clearance required
Good health and physically and mentally capable of performing assigned tasks
Health screening by a physician no more than six months before or seven days following employment
Must test free from pulmonary tuberculosis at the time of health screening
Able to sit at a desk up to eight hours a day
Able to stand, walk, bend, kneel, and stoop for brief periods
Able to retrieve items from storage, including overhead bins or cabinets
Able to lift and/or move items up to 25 pounds

Benefits

Comp & perks

Full-time employment
Remote work (as stated in the job title)
Employer-provided training
Seven-day sales department coverage schedule
Potential after-hours call coverage opportunity