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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Go-To-Market (GTM) strategy, demand generation, and revenue marketing, with a strong focus on developing Ideal Customer Profiles (ICP) and effective outbound messaging. Proficient in synthesizing data and insights into actionable strategies while collaborating with cross-functional teams and clients.
Highest-signal resume keywords
B2B GTM StrategyIdeal Customer Profile DevelopmentOutbound MessagingAI Tools IntegrationStakeholder Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationAccount-Based MarketingData AnalysisSignal Library DevelopmentSequence Strategy Development
Soft Skills
Client PresentationFacilitationCollaborationSynthesis of InformationStakeholder Management
Tools & Technologies
ClayApolloLinkedIn Sales NavigatorOutreachHubSpot
Industry Keywords
Signal IntelligenceMarket ResearchClosed-Won DataClient Strategy SessionsMessaging Workshops
Tech Stack
Tools & technologiesApollo
About the role
Key responsibilities & impact- Lead ICP development for each engagement using closed-won data, stakeholder interviews, and market research
- Design and facilitate client signal strategy sessions
- Build signal libraries covering industry, firm-level, person-level, and deal-level indicators
- Facilitate signal and messaging workshops and present strategic findings to clients
- Translate signal strategy into buildable infrastructure with GTM Engineer partners
- Develop sequence strategy and cadence architecture for each segment
- Set strategic direction for email, LinkedIn, and phone copy
- Develop account dossiers for top-priority targets
- Write strategy and launch plans synthesizing ICP, signals, copy, and sequencing
- Partner with copy teams on signal-to-message translation
- Train and maintain client-specific AI agents
- Review and validate AI-generated outputs for accuracy, relevance, and quality
- Conduct ongoing signal quality reviews and adjust targeting, messaging, and sequence strategy
- Document effective prompts, frameworks, and signal patterns
- Work as the strategic backbone of Signal Intelligence programs, setting direction and maintaining quality standards
Requirements
What you’ll need- 5+ years in B2B GTM strategy, demand generation, or revenue marketing
- Real exposure to outbound program design and account-based approaches
- Experience leading ICP and persona development through research, interviews, and customer and sales data analysis
- Strong understanding of effective outbound messaging
- Hands-on familiarity with Clay, Apollo, LinkedIn Sales Navigator, and at least one major sales engagement platform such as Outreach or HubSpot
- Comfort working with AI tools in a real workflow
- Experience presenting strategy to clients and handling stakeholder objections
- Agency or multi-client experience preferred
- Ability to synthesize interview notes, platform data, and closed-won patterns into actionable strategy
- Ability to distinguish genuine buying signals from noise and build signal libraries
- Ability to lead client meetings and facilitate collaboration
- Ability to partner effectively with GTM Engineers and developers
Benefits
Comp & perks- Hybrid work arrangement
- Full-time employment