Email Marketing Director

Junior Achievement USA

. Develop and recommend JA USA’s organization-wide email marketing strategy, roadmap, and performance goals .

Posted 9/30/2026full-timeRemote • United StatesLead💰 $77,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive email marketing strategies, including audience segmentation, performance measurement, and compliance with data protection regulations. Proficient in managing complex projects and collaborating with cross-functional teams to optimize email campaign effectiveness.

Highest-signal resume keywords

Email Marketing Strategy DevelopmentAudience SegmentationMarketing Automation PlatformsGDPR ComplianceHTML and CSS for Email Customization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingCampaign ManagementPerformance MeasurementA/B TestingData AnalysisDatabase HygienePersonalizationLifecycle MarketingContent StrategyEmail Copywriting

Soft Skills

CommunicationStakeholder ManagementProject ManagementCross-Functional CollaborationInfluencing Skills

Tools & Technologies

Dynamics 365HubSpotConstant ContactGoogle AnalyticsDigital Advertising Platforms

Certifications & Qualifications

Email Marketing CertificationMarketing Automation CertificationAnalytics Certification

Industry Keywords

GDPRCAN-SPAMOpt-In PracticesEmail Database QualityCampaign Reporting

About the role

Key responsibilities & impact

Develop and recommend JA USA’s organization-wide email marketing strategy, roadmap, and performance goals
Manage end-to-end email programs from concept through delivery and analysis, including campaign architecture, content strategy, scheduling, segmentation, personalization, testing, deployment, and optimization
Establish standards for email copy, visual presentation, calls to action, responsive templates, brand voice, accessibility, and user experience
Develop advanced audience segmentation and lifecycle strategies
Design and manage A/B and multivariate testing programs
Develop measurement frameworks and translate deliverability, open rate, click-through rate, conversion, and ROI data into recommendations
Oversee email database quality, list governance, opt-in practices, deliverability, sender reputation, and compliance with GDPR and CAN-SPAM
Evaluate industry trends, platform capabilities, automation opportunities, and emerging practices
Coordinate planning with marketing, design, content, analytics, technology, and other stakeholders
Provide expert guidance, tools, standards, and consultation to JA associates across the country

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, or a related field, or an equivalent combination of education, training, and relevant experience
4 to 6 years of progressively responsible experience in email marketing, marketing automation, digital marketing, or a related discipline, including leadership of complex, cross-functional initiatives
Experience developing email marketing strategy, managing large-scale campaign portfolios, improving marketing processes, and using performance data to influence strategy, priorities, and investment
Deep understanding of audience segmentation, lifecycle marketing, personalization, deliverability, database hygiene, sender reputation, experimentation, and performance measurement
Strong proficiency with email marketing and marketing automation platforms such as Dynamics 365, HubSpot, Constant Contact, or comparable tools, including CRM integration and campaign reporting
Experience interpreting campaign and web analytics and translating performance data into actionable strategic recommendations
Experience advising stakeholders and enabling distributed teams or partners to execute email campaigns within shared standards, processes, and expectations
Strong knowledge of GDPR, CAN-SPAM, opt-in practices, and other data protection and compliance requirements
Working knowledge of HTML and CSS for email template customization, responsive design, quality assurance, and troubleshooting
Excellent written and verbal communication, presentation, copywriting, editing, stakeholder management, and cross-functional influence skills
Ability to manage complex projects, optimize processes, establish priorities, and execute effectively in a fast-paced, deadline-driven environment
Relevant certification in email marketing, marketing automation, analytics, or a related discipline is desired
Experience with Microsoft Dynamics 365, Google Analytics, digital advertising platforms, and marketing technology consultation is desired

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
Long-term disability insurance
Holidays
Paid time off
401(k)