Junior Achievement USA

Chief Marketing Officer

• Develop and recommend JA USA’s organization-wide email marketing strategy, roadmap, and performance goals
• Manage end-to-end email programs from concept through delivery and analysis, including campaign architecture, content strategy, scheduling, segmentation, personalization, testing, deployment, and optimization
• Establish standards for email copy, visual presentation, calls to action, responsive templates, brand voice, accessibility, and user experience
• Develop advanced audience segmentation and lifecycle strategies
• Design and manage A/B and multivariate testing programs
• Develop measurement frameworks and translate deliverability, open rate, click-through rate, conversion, and ROI data into recommendations
• Oversee email database quality, list governance, opt-in practices, deliverability, sender reputation, and compliance with GDPR and CAN-SPAM
• Evaluate industry trends, platform capabilities, automation opportunities, and emerging practices
• Coordinate planning with marketing, design, content, analytics, technology, and other stakeholders
• Provide expert guidance, tools, standards, and consultation to JA associates across the country

Email Marketing Director