Manager, Digital Marketing

JustAnswer

. Own and scale the ChatGPT Ads channel, including campaign structure, budgets, bidding, and growth targets .

Posted 11/5/2026full-timeRemote • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing digital advertising campaigns across platforms like Google Ads and Microsoft Ads, utilizing AI tools and advanced analytics to drive growth and improve return on ad spend (ROAS). Proficient in data analysis, audience research, and collaboration with cross-functional teams to develop effective marketing strategies.

Highest-signal resume keywords

Google Ads ManagementMicrosoft Ads ManagementPPC Campaign OptimizationData Analysis with ExcelAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCampaign Structure ManagementBidding StrategiesConversion TrackingKeyword ResearchHTMLCSSJavaScriptPythonSQL

Soft Skills

Analytical SkillsCuriosityInitiativeOwnership

Tools & Technologies

Google AnalyticsPower BIExcelChatGPTClaudeGemini

Industry Keywords

SEMPPCROASConversational AdvertisingMarketing Technologies

Tech Stack

Tools & technologies

JavaScriptPythonSQL

About the role

Key responsibilities & impact

Own and scale the ChatGPT Ads channel, including campaign structure, budgets, bidding, and growth targets
Build AI agents to create and optimize ads
Use internal AI tools to create landing pages and funnel experiences for testing
Run structured tests on bidding, context hints, ad formats, and landing pages
Analyze conversational advertising in relation to user intent, conversation context, relevance, and decision-making
Use data to determine investment across campaigns, verticals, messages, and intents
Lead strategic optimization and growth projects across Google Ads and Microsoft Ads
Conduct audience, keyword, search query, and competitive research
Manage SEM/PPC budgets using smart bidding and optimize ROAS
Analyze conversions, revenue, margin, and ROAS using Google Ads, Excel, SQL, Power BI, Google Analytics, and similar tools
Collaborate with Marketing, Analytics, and Engineering teams to develop scalable acquisition strategies

Requirements

What you’ll need

6–10 years of work experience in digital marketing
Significant experience with one or more of Google Ads, Microsoft Ads, YouTube, or Meta Ads
Hands-on use of LLMs such as ChatGPT, Claude, or Gemini in day-to-day PPC work
Experience with prompting, building custom agents, and automating ad copy, keyword research, and performance analysis
Advanced proficiency in Excel, including VLOOKUP and Pivot Tables
Strong analytical skills for interpreting PPC data and identifying trends
Comfort with Google Analytics, marketing technologies, conversion tracking, and tag management
Basic understanding of HTML, CSS, JavaScript, scripting, Python, Google Ads scripts, platform APIs, and MCP/agent tools
Curiosity and ability to learn quickly
Initiative and ownership of outcomes

Benefits

Comp & perks

Inclusive workplace commitment
Equal opportunity employment
AI disclosure and informed consent regarding AI use in hiring process