Senior Manager, Growth Marketing

JustAnswer

. Build the growth marketing playbook for Fount and future professional-services products .

Posted 11/2/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B growth marketing, demand generation, and HubSpot marketing automation. Capable of developing customer profiles, executing conversion strategies, and leveraging data for pipeline growth and revenue generation.

Highest-signal resume keywords

B2B Growth MarketingHubSpot Marketing AutomationDemand Generation ProgramsConversion Rate OptimizationAnalytical and Commercial Judgment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth StrategyMarket AnalysisCustomer IntelligenceLifecycle MarketingProduct MarketingSales EnablementData Quality ManagementConversion Path TestingContent CreationLead Generation

Soft Skills

Clear CommunicationPersuasive WritingIndependent ExecutionInfluencing Without AuthorityAdaptability in Ambiguity

Tools & Technologies

HubSpotGoogle AdsMeta AdsLinkedIn AdsAI Automation

Certifications & Qualifications

JD or Active Bar Membership

Industry Keywords

Two-Sided MarketplacesProduct-Led GrowthSubscription Revenue ModelsMicro-App PortfoliosCustomer Success

About the role

Key responsibilities & impact

Build the growth marketing playbook for Fount and future professional-services products
Own growth strategy, customer intelligence, market analysis, buyer understanding, competitive alternatives, customer economics, objections, and serviceability constraints
Co-create ideal customer profiles, positioning, messaging, offers, pricing hypotheses, and channel priorities
Plan and operate demand-generation channels including paid search and social, organic and AI-answer visibility, partnerships, webinars and events, referrals, thought leadership, outbound support, and product-led acquisition
Create and distribute articles, guides, customer proof, case studies, webinars, lifecycle content, and practitioner education
Own landing pages, forms, conversion paths, testing, and conversion-rate optimization
Build and govern HubSpot acquisition lifecycle architecture, automation, segmentation, routing, scoring, nurture, reactivation, dashboards, attribution, data quality, and change controls
Develop product marketing and Sales enablement materials including category narratives, use cases, launch plans, talk tracks, objection handling, proof, comparison assets, and follow-up sequences
Connect marketing data to qualified opportunities, first payments, repeat purchases or replenishment, retention, and expansion
Maintain the roadmap, campaign calendar, budget and vendor recommendations, experiment log, reporting cadence, documentation, and playbooks
Personally ship priority work, use AI and automation, and enlist specialists when appropriate
Partner with Sales, Customer Success, Product, Customer Acquisition, Analytics, Finance, Legal, and creative teams
Report to the VP overseeing Fount and Pearl’s products for professionals

Requirements

What you’ll need

Experience building B2B growth or demand generation programs tied to qualified pipeline and revenue
Advanced, hands-on HubSpot experience across marketing automation, CRM workflows, Sales handoffs, and reporting
Ability to work across acquisition, content, conversion, lifecycle and automation, product marketing, and Sales enablement
Ability to execute priority work independently in a lean environment
Strong analytical and commercial judgment
Ability to work with incomplete data and assess whether growth produces valuable customers
Zero-to-one operating ability and ability to turn ambiguity into action
Ability to ship useful work quickly and learn from evidence
Ability to influence Sales, Customer Success, Product, Finance, Analytics, and business leaders without formal authority
Clear, persuasive writing and communication
JD or active bar membership is welcome but not required
Experience with two-sided marketplaces, lead generation, or marketing to independent professionals and small businesses is a bonus
Experience with product-led growth or micro-app portfolios and subscription, credit, usage-, lead-, or transaction-based revenue models is a bonus
Experience auditing and directing paid-media agencies or specialists, including Google, Meta, or LinkedIn programs, is a bonus
Experience building a first growth function or managing Sales/Customer Success teams is a bonus

Benefits

Comp & perks

Equal opportunity employer and inclusive workplace commitment
AI technology disclosure and informed consent for the hiring process