Senior Email Marketing Analyst

K2 Services

. Plan, execute, and measure end-to-end email marketing campaigns, including email creation, audience segmentation, landing page development, and deployment .

Posted 9/22/2026full-timeRemote • United StatesSenior💰 $27 - $30 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, executing, and measuring email marketing campaigns, with a strong focus on audience segmentation, data quality, and performance optimization. Proficient in using marketing automation tools and CRM systems to enhance campaign effectiveness and data governance.

Highest-signal resume keywords

Email Marketing Campaign ManagementAudience Segmentation StrategiesMarketing Automation ToolsCRM Data Quality ManagementProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign ExecutionA/B TestingData AuditingContent Management System (CMS)Performance Metrics Analysis

Soft Skills

Attention to DetailWritten CommunicationVerbal Communication

Tools & Technologies

VutureMarketoPardotSitecore

Industry Keywords

Email Marketing Best PracticesCampaign Performance MonitoringData Governance ProcessesStakeholder Collaboration

Tech Stack

Tools & technologies

Sitecore

About the role

Key responsibilities & impact

Plan, execute, and measure end-to-end email marketing campaigns, including email creation, audience segmentation, landing page development, and deployment
Build and manage email campaigns using marketing automation and email service platforms such as Vuture or similar tools
Develop and implement audience segmentation and targeting strategies
Create, edit, and post content and landing pages within a content management system
Conduct A/B testing to optimize open rates, click-through rates, bounce rates, and unsubscribe rates
Monitor campaign performance and provide insights and recommendations to improve KPIs and campaign effectiveness
Collaborate with internal stakeholders to align email and landing page content with brand standards and business objectives
Maintain CRM data standards, naming conventions, and governance processes
Perform regular data audits, cleansing, and validation
Partner with marketing, business development, and operations teams to resolve data issues and improve data usability
Document data processes, standards, and best practices
Create and maintain reports and dashboards tracking email campaign performance, audience engagement, and CRM data health

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, or a related field with 5+ years of experience
Experience managing email marketing campaigns using marketing automation or email service platforms
Experience working within a CRM system, with demonstrated responsibility for data quality or stewardship
Strong understanding of email marketing best practices, segmentation strategies, and performance metrics
Strong project management skills with the ability to manage multiple priorities under tight deadlines
Exceptional attention to detail and commitment to data accuracy and quality
Strong written and verbal communication skills
Experience with CMS platforms (Sitecore preferred)
Experience with marketing automation tools (e.g., Vuture, Marketo, Pardot) is a plus

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401(k) retirement plan
Paid Time Off (PTO)
May be eligible for an annual bonus