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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing integrated marketing campaigns, with a strong focus on lead generation, pipeline progression, and collaboration across multiple channels. Proficient in utilizing marketing automation tools and CRM systems to optimize campaign effectiveness and drive business results.
Highest-signal resume keywords
B2B Campaign DeliveryMarketing AutomationLead GenerationProject CoordinationEffective Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ActivationEmail MarketingSEO/SearchDigital AdvertisingWebinar ManagementSocial Media MarketingBudget TrackingPerformance AnalysisLead ManagementAccount-Based Marketing
Soft Skills
Organizational SkillsRelationship BuildingTeam CollaborationInterpersonal CommunicationIdea Cultivation
Tools & Technologies
CRM SystemsMarketing Automation Platforms
Certifications & Qualifications
Degree in MarketingDegree in Communications
Industry Keywords
Workday EcosystemEnterprise SaaSCo-MarketingStrategic PartnershipsCampaign Effectiveness
About the role
Key responsibilities & impact- Support planning, coordination, and activation of integrated marketing campaigns aligned to commercial priorities for the Workday Product Business Unit
- Support end-to-end campaign activation to drive pipeline generation, progression, and conversion
- Coordinate campaign briefings and delivery across emails, landing pages, webinars, nurture programmes, and other channels
- Help develop and manage campaign plans, budgets, target audiences, messaging, timelines, and channel plans
- Track budgets and ensure campaign activity is delivered on time and within budget
- Coordinate multi-channel campaigns across Content, Events, Marketing Operations, Sales, SDRs, Sales Enablement, Alliances, and partners
- Support campaign messaging across emails, landing pages, webinar communications, and nurture activity
- Contribute to campaigns across email, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising, physical events, and partner-led activity
- Support campaign activation in marketing automation and campaign platforms
- Support Sales and SDR campaign launches, lead management, follow-up activity, and pipeline progression
- Support Sales Enablement activity for key campaigns
- Contribute to campaign effectiveness and ROI reporting through evaluation, analysis, and performance tracking
- Identify optimisation insights and opportunities with Marketing Operations
- Support relationships with Workday and other strategic partners, including co-marketing and partner-led campaigns
- Collaborate with the Campaign Activation team and wider marketing function to deliver against OKRs
- Build stakeholder relationships and support junior colleagues when needed
Requirements
What you’ll need- Good relevant experience in marketing, ideally within B2B campaign delivery or campaign activation
- Experience supporting the development and implementation of marketing campaigns that drive business results and meet objectives
- Experience within the Workday ecosystem or enterprise SaaS environment
- Experience with email, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising, and physical events
- Experience working with Sales / SDR teams to support lead generation and pipeline progression
- Understanding of generating leads and managing them through to qualification
- Experience using CRM and marketing automation
- Strong organisational and project coordination skills, with ability to manage multiple priorities and deadlines
- Effective communication and relationship-building with internal stakeholders and external partners
- Ability to collaborate and work effectively in a team environment
- Ability to manage own workload in a fast-paced environment
- Strong interpersonal, verbal, and written communication skills
- Ability to cultivate ideas while aligning to branding and messaging strategy
- Ability to comply with confidentiality, non-disclosure, and information-security policies
- Degree or Higher in Marketing, Communications, or a similar relevant discipline (desirable)
- Knowledge or experience in the technology industry and understanding of trends (desirable)
- Experience supporting campaigns for a business area, product, or strategic initiative (desirable)
- Exposure to strategic partners and co-marketing campaigns (desirable)
- Exposure to account-based marketing (ABM) or aligning campaigns to strategic account plans (desirable)
Benefits
Comp & perks- People-first culture
- Growth and career development support
- Diverse, ambitious, and collaborative team environment
- Recruitment accommodations and adjustments tailored to candidate needs