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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing strategy, leveraging analytics tools like GA4 and Google Tag Manager to optimize campaigns and improve ROI. Proven ability to lead cross-functional projects, build dashboards, and communicate data insights effectively.
Highest-signal resume keywords
Performance Marketing StrategyGA4 ProficiencyIntegrated Campaign ManagementDashboard DevelopmentSEO Performance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingCROSEOLanding Page DevelopmentLead Generation FlowsData AnalysisExperimentation FrameworkDigital AdvertisingAnalytics PlatformsAgile Methodology
Soft Skills
Strong Communication SkillsAttention to DetailOrganizational SkillsAnalytical MindsetContinuous Improvement Focus
Tools & Technologies
Google Tag ManagerLookerWordPressMeta AdvertisingYouTube AdvertisingLinkedIn AdvertisingSEM ToolsPerformance Marketing ToolsAnalytics ToolsMarketing Tooling
Industry Keywords
SaaSDigital ChannelsCustomer JourneysFunnel MetricsPerformance Initiatives
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Own Kami's performance marketing strategy across always-on paid media, targeted full- and partial-funnel campaigns, CRO, and SEO
- Build detailed knowledge of channels, data, and customers to optimise performance
- Collaborate with social media, creative, content, sales, customer success, data, and engineering teams
- Execute performance initiatives across paid, owned, and shared channels
- Build contextual and connected customer journeys that deliver positive ROI
- Implement and leverage appropriate marketing tooling
- Own a structured experimentation framework and conduct testing and learning
- Build dashboards to track performance and business impact
- Analyse, simplify, and communicate data to the wider team
- Explore innovative uses of technology and channels to improve funnel metrics
- Report to the Head of Digital
Requirements
What you’ll need- Experience in a performance marketing SaaS role
- Proficiency in GA4, Google Tag Manager, Looker, and other relevant analytics and testing platforms
- Experience building landing pages and lead generation flows in WordPress or another CMS
- Demonstrated success running integrated campaigns and improving performance across digital channels
- Experience with major advertising platforms including Meta, YouTube, LinkedIn, and SEM
- Experience with website and SEO performance
- Strong analytical mindset
- Ability to build informative dashboards
- Focus on continuous improvement
- Ability to lead projects from ideation and development through execution and reporting
- Strong communication skills
- Agile approach
- Exceptional attention to detail and organisational skills
Benefits
Comp & perks- Continuous learning and development opportunities
- Subsidised course fees
- Certifications
- Conferences
- Free access to Udemy
- People-first employer
- High calibre and diverse team
- Strong mission-driven work
- Opportunity to impact education and support teachers, students, and schools
- Hybrid work arrangement with Tuesdays and Thursdays working from home
