Product Marketing Manager – GTM, Enablement

Kamino

. Define the GTM strategy for each launch with the Product team and turn it into an executable plan .

Posted 10/7/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining go-to-market strategies and executing product launches in B2B SaaS environments, with a strong focus on sales enablement and competitive intelligence. Proficient in creating training programs and leveraging data for impactful decision-making.

Highest-signal resume keywords

Senior-Level Product Marketing ExperienceB2B SaaS Product LaunchesSales Training Program DevelopmentData Analysis and ReportingHubSpot Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch StrategyValue Proposition DevelopmentCompetitive IntelligenceSales EnablementTraining Program CreationMessaging DevelopmentMetrics ReportingROI CalculationContent OrganizationObjection Handling

Soft Skills

Clear Writing SkillsStrong Organizational Skills

Tools & Technologies

HubSpotAI for Research and Content Creation

Industry Keywords

B2B SaaSFintech ExperienceCustomer SuccessAccounts PayableAccounts ReceivableCash Flow Management

About the role

Key responsibilities & impact

Define the GTM strategy for each launch with the Product team and turn it into an executable plan
Continuously refine the value proposition and positioning, translating them into messaging by persona, company size, and customer journey stage
Plan communications to drive adoption of new features in partnership with Expansion and Customer Success
Support Product in PLG initiatives
Own competitive intelligence by consolidating market insights, sales calls, and win/loss analysis, while keeping battlecards up to date
Structure and schedule the product enablement program
Create and lead pitch and objection-handling role plays with SDRs, AEs, and Customer Success
Develop and maintain sales materials, including pitch decks, battlecards, one-pagers, ROI calculators, case studies, and discovery guides
Keep the content library organized and easy to navigate
Gather feedback from the sales team and share it with Product and Marketing
Collaborate with Growth, Events, and Content to ensure consistent messaging across touchpoints
Report on the impact of each launch using relevant metrics
Track the complete launch kit on launch day, material usage, adoption over 90 days, and changes in win rate against competitors

Requirements

What you’ll need

Senior-level product marketing experience in B2B SaaS, including building the function or an enablement program
Track record of product launches, from positioning through adoption
Experience creating training programs and leading product and positioning sessions for sales teams
Interest in corporate finance and the ability to quickly understand the day-to-day operations of finance teams at mid-sized and large companies, including accounts payable and receivable, reconciliation, and cash flow
Clear writing skills
Strong organizational skills
Comfort working with data and HubSpot
Fluent day-to-day use of AI for research, content creation, and analysis
Nice to have: fintech experience; background in sales, pre-sales, or Customer Success; experience with AI products

Benefits

Comp & perks

SulAmérica Especial 100 health insurance, including legally recognized dependents, with no monthly premium or copayments
SulAmérica OdontoMais dental insurance
Life insurance
Flash benefits card
Wellhub (Gympass) and TotalPass
Birthday week day off
Eligibility for Stock Options after one year of employment
Hybrid work model, with three days per week in the office