Kamino

Product Marketing

• Define the GTM strategy for each launch with the Product team and turn it into an executable plan
• Continuously refine the value proposition and positioning, translating them into messaging by persona, company size, and customer journey stage
• Plan communications to drive adoption of new features in partnership with Expansion and Customer Success
• Support Product in PLG initiatives
• Own competitive intelligence by consolidating market insights, sales calls, and win/loss analysis, while keeping battlecards up to date
• Structure and schedule the product enablement program
• Create and lead pitch and objection-handling role plays with SDRs, AEs, and Customer Success
• Develop and maintain sales materials, including pitch decks, battlecards, one-pagers, ROI calculators, case studies, and discovery guides
• Keep the content library organized and easy to navigate
• Gather feedback from the sales team and share it with Product and Marketing
• Collaborate with Growth, Events, and Content to ensure consistent messaging across touchpoints
• Report on the impact of each launch using relevant metrics
• Track the complete launch kit on launch day, material usage, adoption over 90 days, and changes in win rate against competitors

Explore Product Marketing Manager – GTM, Enablement at Kamino. Review requirements and application details.