Field Marketing Manager

Kampgrounds of America, Inc.

. Develop and execute regional and local marketing strategies for assigned KOA campground portfolios .

Posted 9/24/2026full-timeBillings • Montana • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies, analyzing performance metrics, and optimizing campaigns for franchise owners. Strong proficiency in digital marketing, social media, and data analysis to drive actionable insights and support cohesive revenue strategies.

Highest-signal resume keywords

Field Marketing ExperienceDigital Marketing ProficiencyData Analysis SkillsExcellent Communication SkillsCHDM Certification

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentPerformance Metrics AnalysisSEO ManagementEmail MarketingSocial Media ManagementLocal Advertising StrategiesBudget ManagementCampaign OptimizationFranchisee SupportRevenue Optimization

Soft Skills

Relationship-Building SkillsCollaboration SkillsCommunication Skills

Certifications & Qualifications

CHDM Certification

Industry Keywords

Field MarketingHospitality MarketingFranchise ManagementTourism PartnershipsMarket Data Analysis

About the role

Key responsibilities & impact

Develop and execute regional and local marketing strategies for assigned KOA campground portfolios
Act as a marketing consultant for franchise owners using market data and trends
Manage paid media, social media, SEO, email, and traditional marketing channels
Develop partnerships with local businesses, tourism organizations, and community groups
Support campground-level promotions, events, and loyalty programs
Analyze performance metrics and optimize campaigns
Provide marketing strategy recommendations to franchisees and investigate relevant issues and opportunities
Plan and direct franchisee meetings with clear objectives and goals
Monitor and manage marketing budgets
Collaborate with National Marketing, Revenue Management, Business Intelligence, and Field Operations teams
Monitor demand generators, business trends, and competitor strategies
Analyze strategies and share key insights and best practices across the field marketing system
Support field marketing training and education through written communication, webinars, and KOA event sessions
Complete yearly Best Park in Market analyses, Annual Business Reviews, and Commercial Strategy Roadmaps
Support cohesive revenue strategies for campgrounds using Revenue Managed Services
Support case studies on Marketing Managed Services and revenue optimization

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Hospitality, or related field
3+ years of experience in field marketing, hospitality marketing, or a related role
Strong understanding of digital marketing, social media, and local advertising strategies
Proficiency in data analysis and ability to translate insights into actionable strategies
Excellent communication and relationship-building skills
Ability to travel, with possible travel to Canada
Driver’s license required
Ability to operate standard office equipment and keyboard
Ability to lift and carry a laptop and other small items up to 20 pounds
CHDM Certification, or willingness to seek certification upon employment (preferred)
Experience working with franchisees or multi-location businesses (preferred)

Benefits

Comp & perks

Possible travel to Canada
Training and education initiatives, including written communication, webinars, and leading sessions during KOA events
Work performed in an office environment
Standard office equipment provided/used