SEO Manager

Kampgrounds of America, Inc.

. Manage and execute KOA's organic search and discovery programs across national SEO, local SEO, and Generative Engine Optimization (GEO) .

Posted 10/14/2026full-timeBillings • Montana • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and executing SEO strategies, including technical SEO, local SEO, and Generative Engine Optimization. Proficient in analyzing visibility metrics, optimizing content, and collaborating with cross-functional teams to enhance search performance.

Highest-signal resume keywords

Technical SEOLocal SEOContent OptimizationGoogle Business Profile ManagementSEO Analytics

ATS Keywords

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Hard Skills

SEOGenerative Engine OptimizationContent StrategyStructured DataCrawl/IndexationCore Web VitalsHTMLJavaScript RenderingXML SitemapsSEO Experimentation

Soft Skills

Analytical SkillsOrganizational SkillsCommunication SkillsVendor Management

Tools & Technologies

Google Search ConsoleGA4Enterprise SEO PlatformsLocal SEO PlatformsCrawling ToolsBI/Reporting Environments

Industry Keywords

Multi-Location SEODigital EcosystemTravel/Hospitality BusinessFranchise SystemConsumer Website

About the role

Key responsibilities & impact

Manage and execute KOA's organic search and discovery programs across national SEO, local SEO, and Generative Engine Optimization (GEO)
Identify organic-search and AI-discovery opportunities and translate them into prioritized recommendations and work plans
Manage SEO/GEO vendor relationships, scopes of work, deliverables, timelines, reporting, and performance expectations
Administer and optimize multi-location SEO and local-listing management tools, campground profiles, and location data
Serve as KOA's subject-matter expert across technical SEO, on-page SEO, content optimization, off-page/authority signals, local SEO, structured data/schema, crawl/indexation, internal linking, information architecture, and search-result presentation
Partner with Product and Engineering on crawlability, indexability, rendering, canonicalization, redirects, structured data, internal linking, Core Web Vitals, page speed, mobile performance, and platform migrations
Partner with Content and Digital Experience teams to improve page usefulness, relevance, information architecture, templates, metadata, content quality, and content coverage
Develop and coordinate GEO and AI-discovery improvements involving entity clarity, authoritative content, structured information, citation-worthiness, and machine-readable discovery
Operate KOA's local-search program across its campground network, including Google Business Profiles, local profiles, categories, attributes, photos, reviews, landing pages, citations, duplicate issues, and location/entity consistency
Develop standards, guidance, operating procedures, playbooks, training, office hours, and decision frameworks for franchisees and staff
Monitor organic and local visibility by market, location, query theme, device, and search surface; diagnose causes of visibility changes
Coordinate paid and organic search coverage and share keyword and market intelligence with advertising teams
Develop SEO/GEO/local-search reporting, dashboards, baselines, targets, and measurement methodology; connect visibility metrics to traffic, reservations, revenue, and engagement
Prepare recurring reporting and recommendations for Digital leadership and relevant teams
Serve as primary SEO/local-search escalation point for franchisees and provide actionable recommendations
Monitor competitors, SERP changes, AI-search developments, local-search platform changes, algorithm updates, and emerging search behaviors
Support KOA.com releases, migrations, redesigns, and new product capabilities with SEO requirements, launch validation, monitoring, and post-launch analysis
Develop hypotheses, partner on SEO/CRO experiments, document results, and refine recommendations
Attend departmental and/or staff development meetings in person on a yearly cycle

Requirements

What you’ll need

Bachelor's degree in marketing, business, communications, technology, or a related field, or equivalent professional experience
3+ years of hands-on SEO experience
Strong generalist knowledge across technical SEO, on-page SEO, content strategy/optimization, off-page/authority development, local SEO, and structured data
Demonstrated experience with multi-location/local SEO, including Google Business Profile management, local listings/citations, location landing pages, review/reputation signals, and duplicate/profile issue resolution
Strong understanding of site architecture, rendering, crawl/indexation, internal linking, Core Web Vitals, page speed, mobile experience, and platform changes
Strong understanding of content quality, topical relevance, entity clarity, authority, and user intent across traditional and emerging AI-powered search experiences
Working knowledge of GEO / AI-search optimization and ability to evaluate emerging search behaviors without relying on unproven tactics
Experience managing SEO agencies, technology vendors, and/or multi-location SEO platforms
Strong analytical skills and experience using Google Search Console, GA4, Google Business Profile performance data, enterprise SEO platforms, local SEO/listing platforms, crawling tools, rank/visibility tracking, and BI/reporting environments
Ability to diagnose complex visibility changes by separating search demand, rankings, SERP composition, competitive activity, technical health, content performance, and local signals
Ability to communicate technical and analytical SEO concepts clearly to executives, marketers, engineers, franchisees, and non-technical stakeholders
Experience partnering with Product, Engineering, Content, Analytics, and Paid Media teams
Strong organizational and vendor-management skills
Preferred: experience supporting a large consumer website, multi-location brand, marketplace, franchise system, travel/hospitality business, or similarly complex digital ecosystem
Preferred: experience with a headless CMS and modern web architecture
Preferred: experience with large-scale location or franchise websites and distributed content/profile governance
Preferred: working knowledge of HTML, JavaScript rendering, HTTP status behavior, schema.org structured data, robots directives, XML sitemaps, and web performance diagnostics
Preferred: experience with SEO experimentation, content testing, or conversion-rate optimization
Preferred: experience analyzing visibility across AI search/answer engines and traditional search-result features
Ability to operate standard office equipment and keyboard
Ability to lift and carry a laptop and other small items up to 20 pounds
Ability to drive a vehicle to KOA locations, other locations as directed, and conferences

Benefits

Comp & perks

In-person attendance on a yearly cycle to attend departmental meetings and/or staff development meetings
Standard office equipment and keyboard provided/used
Laptop and other small items up to 20 pounds involved in work activities