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Kantar

Director, Business Development, Media Effectiveness

Kantar

. Generate sales revenue and identify prospective client business needs across Media Effectiveness solutions .

Posted 10/21/2026full-timeUnited StatesLead💰 $140,000 - $165,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in consultative selling and negotiation within the media solutions sector, with a strong focus on client relationship management and revenue generation. Proficient in analyzing market data and developing tailored proposals that align with client needs and industry trends.

Highest-signal resume keywords
8+ Years Quota-Carrying Sales ExperienceCross Media Analysis ExpertiseStrong Negotiation SkillsClient Relationship ManagementMedia Planning Ecosystem Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales Process ManagementMarket Research AnalysisForecastingProposal DevelopmentAdvertising Effectiveness MeasurementAdvanced AnalyticsCopy TestingAd Sales TargetingMedia Effectiveness AnalysisDigital Marketing
Soft Skills
Excellent Communication SkillsStrong Interpersonal SkillsHighly MotivatedSelf-StarterDriver of Change
Tools & Technologies
SalesforceMaconomy
Industry Keywords
Media SolutionsAgency KnowledgePublisher OperationsStrategic Decision MakersClient Satisfaction

About the role

Key responsibilities & impact
  • Generate sales revenue and identify prospective client business needs across Media Effectiveness solutions
  • Sell to new and existing media or agency clients through consultative selling and negotiation
  • Identify new business opportunities using established networks, market research knowledge, and marketplace data analysis
  • Manage the complete sales process from prospecting through qualification and closing
  • Maintain the sales pipeline, forecast revenues, and provide regular activity reports to management
  • Track sales activity using internal systems including Salesforce and Maconomy
  • Lead RFP and proposal development, collaborating with internal teams and coordinating client timelines
  • Develop differentiated pitch and proposal collateral
  • Lead client-facing activities from initial outreach through final proposal presentation
  • Conduct client meetings and maintain high customer satisfaction across products
  • Present complex sales presentations to senior industry stakeholders
  • Grow existing clients through new solutions and creative approaches
  • Monitor the evolving digital landscape and report implications for measurement needs and points of differentiation
  • Develop understanding of product and solution fit within client planning, management, and decision workflows
  • Understand gross margin, job profit, operating profit, forecasting, and pipeline management
  • Negotiate pricing directly with clients and decision makers

Requirements

What you’ll need
  • 8+ years of quota-carrying sales experience in analytics, insights, and media solutions, selling to marketing decision makers
  • Experience selling complex media solutions while consistently hitting goals/quotas
  • Media or agency knowledge, including publisher/agency operations and strategic decision makers
  • Ability to translate sophisticated concepts into concise, insightful messaging
  • Excellent commercial competence, presentation, and communication skills, verbal and written
  • Strong interpersonal and negotiation skills
  • Highly motivated, self-starter, driver of change and transformation
  • Cross-portfolio collaboration experience
  • Strong understanding of Cross Media analysis, Advertising Effectiveness Measurement, Media effectiveness analysis, Copy Testing, Ad Sales targeting, Advanced Analytics, and Brand Equity analysis
  • Deep knowledge of the media planning ecosystem, including digital marketing, mobile, programmatic, and social media

Benefits

Comp & perks
  • Variable component in addition to base salary
  • Market-competitive rewards
  • Pay-for-performance culture
  • Career progression opportunities linked to performance
  • Fair and supportive working environment
  • Mental health and well-being considerations
  • Equality of opportunity and inclusive workplace
  • Diversity and inclusion commitment