Customer Advocacy Manager

Kantata

. Build and lead Kantata’s global customer advocacy and reference program, including strategy, processes, technology, governance, and measurement .

Posted 9/15/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and leading customer advocacy programs, with a focus on developing case studies, managing customer relationships, and leveraging platforms like G2 and TrustRadius. Proven ability to engage with senior leaders and produce impactful content that drives sales and customer engagement.

Highest-signal resume keywords

Customer Advocacy ExperienceProgram ManagementCase Study DevelopmentExecutive PresenceCRM Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Customer Reference ManagementContent ProductionQuantified Proof PointsEvent PreparationSales Reference Matching

Soft Skills

StorytellingPresentation SkillsAttention to DetailRelationship BuildingSound Judgment

Tools & Technologies

G2Gartner Peer InsightsTrustRadiusCRM ToolsProject Management Tools

Industry Keywords

B2B TechnologySaaSCustomer MarketingCustomer EngagementAdvocacy Program

About the role

Key responsibilities & impact

Build and lead Kantata’s global customer advocacy and reference program, including strategy, processes, technology, governance, and measurement
Recruit and develop a diverse community of customer advocates across industries, regions, solutions, and use cases
Produce case studies, videos, testimonials, executive stories, and quantified proof points
Manage sales reference requests by matching prospects with relevant customers while protecting relationships and preventing advocate fatigue
Own customer review programs across G2, Gartner Peer Insights, TrustRadius, and other priority platforms
Recruit and prepare customers for events, webinars, analyst conversations, awards, media opportunities, and executive programs
Partner with Sales, Customer Success, Product Marketing, Campaigns, Events, Communications, and Analyst Relations
Create recognition and engagement opportunities for customers
Maintain customer permissions, participation history, approved assets, and reference profiles
Measure advocate growth, reference fulfillment, story production, peer reviews, content activation, influenced pipeline, and revenue impact

Requirements

What you’ll need

Significant customer advocacy, customer reference, or customer marketing experience in B2B technology or SaaS
Experience building and scaling a formal advocacy or reference program
Proven success supporting strategic sales opportunities with customer references
Strong experience developing case studies, customer videos, testimonials, and event speakers
Experience managing programs for G2, Gartner Peer Insights, TrustRadius, or similar platforms
Exceptional executive presence and ability to build trusted relationships with senior customer leaders
Outstanding interviewing, writing, storytelling, and presentation skills
Excellent program management and extraordinary attention to detail
Reputation for responsiveness, sound judgment, and consistent follow-through
Ability to balance urgent business needs with thoughtful stewardship of customer relationships
Experience using CRM, reference-management, project-management, and reporting tools

Benefits

Comp & perks

Participation in the Company Bonus Plan
Strong work-life balance
Collaborative and engaging culture
Learning from experienced professionals
Vibrant, collaborative, and devoted team environment
Inclusive workplace
Equal Opportunity Employer