Senior Manager, GEO Strategy – AI Search Activation

Kaplan Test Prep

. Formulate, deploy, and manage Generative Engine Optimization (GEO) and off-page search strategies .

Posted 10/8/2026full-timeRemote • United StatesSenior💰 $64,819 - $162,047 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in Generative Engine Optimization (GEO) and AI search strategy, with a strong foundation in SEO, digital outreach, and content marketing. Proven ability to lead cross-functional teams and manage complex project workflows while optimizing brand visibility and authority across various platforms.

Highest-signal resume keywords

Generative Engine Optimization (GEO)SEO Strategy ManagementAI Search Performance AnalysisCross-Functional Project LeadershipContent Marketing Best Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEODigital OutreachContent MarketingKeyword ResearchMetadata OptimizationOn-Page OptimizationInternal Link ArchitectureGenerative SearchRetrieval-Augmented Generation (RAG)Entity-Based SEO

Soft Skills

Exceptional CommunicationStakeholder ManagementCritical Thinking

Tools & Technologies

ProfoundAhrefsSEMrushGoogle Search ConsoleGoogle Analytics 4Looker StudioAI ToolsClaudeGeminiPython Scripts

Industry Keywords

Higher EducationTest PrepProfessional LicensureBrand AuthorityKnowledge GraphsMedia OutreachSentiment AnalysisCitation MetricsCross-Website PortfoliosOutreach Campaigns

Tech Stack

Tools & technologies

JavaScriptPython

About the role

Key responsibilities & impact

Formulate, deploy, and manage Generative Engine Optimization (GEO) and off-page search strategies
Build programmatic GEO authority across academic and professional verticals
Ensure institutional entities and brand authority are recognized in LLM knowledge bases and Knowledge Graphs
Manage tiered publisher engagement and outreach pipelines
Identify target sites and route high-profile media opportunities to internal or client PR/communications teams
Conduct direct outreach to publications and education portals
Audit sentiment across third-party websites, education portals, and industry platforms
Identify and correct inaccurate, outdated, or negative brand information through targeted publisher outreach
Monitor, analyze, and report AI visibility, sentiment, citation share, share-of-voice, and citation placement metrics
Use Profound, Ahrefs, and other enterprise platforms to measure AI search performance
Apply SEO and content marketing best practices to GEO initiatives and web projects
Optimize content for Retrieval-Augmented Generation (RAG) extraction and Information Gain
Partner with Content Marketing teams to close competitive content gaps and create net-new content
Serve as a GEO champion across SEO, Affiliate, Product Marketing, Legal, Creative, Editorial, and Web teams
Use AI tools, prompts, Claude, Gemini, and Python scripts to accelerate target discovery, sentiment categorization, and performance reporting with human oversight

Requirements

What you’ll need

Bachelor’s Degree with a focus in Marketing, Communications, Information Technology, Computer Science, or a related discipline
Minimum of 6 years of experience managing organic search (SEO), digital outreach, or content marketing strategies for multi-website portfolios
Minimum of 1 year of direct, hands-on experience in Generative Engine Optimization (GEO) and AI search strategy
Demonstrated experience leading cross-functional project workflows and executing off-page outreach campaigns
Deep familiarity with generative search, Large Language Model (LLM) retrieval mechanics, Retrieval-Augmented Generation (RAG) concepts, and entity-based SEO frameworks
Strong grounding in keyword research, search intent mapping, metadata, on-page optimizations, content marketing best practices, and internal link architecture
Advanced proficiency with Profound, Ahrefs, SEMrush, Google Search Console, Google Analytics 4, and Looker Studio
Proven track record of securing brand mentions, guest contributions, and high-authority citations across industry publications, news outlets, and niche education portals
Exceptional communication, stakeholder management, and critical thinking skills
Ability to translate complex AI search concepts into actionable business priorities for cross-functional teams
Preferred: experience in higher education or test prep/professional licensure industries
Preferred: functional understanding of technical SEO elements including crawling infrastructure, JavaScript rendering, and structured data/JSON-LD schema

Benefits

Comp & perks

Remote work provides a flexible work/life balance
Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
Gift of Knowledge Program provides tuition assistance and substantial discounts for employees and close family members
Comprehensive health benefits with new hire eligibility starting on day 1 of employment
Generous Paid Time Off including paid holidays, vacation, personal, and sick paid time-off
One volunteer day
One diversity and inclusion day