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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing operations and sales enablement, with a strong focus on campaign planning, execution, and performance tracking. Proven ability to lead teams, develop training resources, and optimize marketing technology platforms to drive lead generation and conversion.
Highest-signal resume keywords
Marketing Operations ManagementSales Enablement Strategy DevelopmentCRM Systems ImplementationData Analytics ProficiencyPeople Management Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign PlanningPerformance TrackingSales Enablement Materials DevelopmentMarketing Technology PlatformsData InterpretationMarketing AutomationLead GenerationSales Playbook DevelopmentBudget ManagementROI Maximization
Soft Skills
Excellent CommunicationInterpersonal SkillsCollaborationInfluencing StakeholdersProject Management
Tools & Technologies
CRM SystemsMarketing Automation PlatformsAnalytics Platforms
Certifications & Qualifications
Bachelor's Degree in MarketingMaster's Degree or MBA Preferred
Industry Keywords
Life SciencesDiagnosticsMedical DevicesHealthcare
About the role
Key responsibilities & impact- Oversee marketing operations, including campaign planning, execution, and performance tracking
- Develop and implement sales enablement strategies, tools, resources, and training
- Manage the marketing and sales partnership to improve lead generation, nurturing, and conversion
- Implement and manage CRM, marketing automation, and analytics platforms
- Develop and maintain sales playbooks, product collateral, and training resources
- Monitor and analyze marketing and sales metrics
- Collaborate with the broader marketing team on campaign goals, messaging, execution, and marketing-sales integration
- Manage the marketing operations and sales enablement budget and maximize ROI
- Provide leadership and support to team members and promote best practices
- Monitor industry trends and emerging technologies
- Report to the Senior Director of Marketing
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, or a related field
- 10+ years of progressive marketing operations, sales enablement, or related experience with a Bachelor's degree, or 8+ years with a Master's degree
- At least 4+ years in a people management role
- Experience preferably in life sciences, diagnostics, medical devices, healthcare, or related industries
- Significant experience developing and managing sales enablement materials and training programs
- Proven track record implementing and optimizing marketing operations processes and sales enablement strategies
- Strong understanding of marketing technology platforms, CRM systems, and data analytics
- Strong analytical skills and ability to interpret data and make data-driven decisions
- Excellent communication and interpersonal skills
- Ability to collaborate with cross-functional teams and influence stakeholders
- Ability to work independently and manage multiple projects simultaneously
- Advanced degree or MBA preferred
- Ability to travel up to 25%
- Ability to work in an office, lab, or clinical environment with extended periods of sitting and/or standing
Benefits
Comp & perks- Equal employment opportunities and commitment to diversity and inclusion
- Accommodation for qualified individuals with disabilities
- Opportunity to work on life-changing diagnostics using genomics, AI, and machine learning
