Senior Director, Market & Competitive Intelligence

Kaseya

. Build and own Kaseya's competitive intelligence program, including competitor profiles, battlecards, objection-handling guides, and early-warning systems .

Posted 10/13/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in competitive intelligence, market intelligence, and analytics, with a strong focus on customer segmentation and Voice of Customer programs. Proven ability to lead cross-functional teams and influence executive decision-making through data-driven insights.

Highest-signal resume keywords

Competitive IntelligenceMarket IntelligenceVoice of Customer ProgramsCustomer SegmentationB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Competitive IntelligenceMarket IntelligenceCustomer SegmentationAnalyticsWin/Loss AnalysisTAM AnalysisData AnalysisAI/ML AnalyticsRevenue Contribution MeasurementCampaign Performance Measurement

Soft Skills

Analytical SkillsCommunication SkillsCross-Functional LeadershipInfluencing SkillsTeam Development

Tools & Technologies

KlueCrayonGartnerForresterCanalys

Certifications & Qualifications

MBA

Industry Keywords

B2B SaaSIT ManagementCybersecurityMSP/ChannelInfrastructure SoftwarePrivate Equity-BackedHigh-Growth Software

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Build and own Kaseya's competitive intelligence program, including competitor profiles, battlecards, objection-handling guides, and early-warning systems
Lead market intelligence through TAM analysis, market landscape assessments, industry trend analysis, and emerging category evaluation
Build the enterprise Voice of Customer capability, including customer research, buyer journey analysis, and a win/loss program
Design and maintain the customer segmentation framework and align go-to-market teams around a common methodology
Own marketing-effectiveness measurement covering pipeline influence, revenue contribution, campaign performance, and funnel conversion
Partner with Data Science and Revenue Operations on AI-enabled churn prediction, expansion propensity, and customer lifetime value models
Advise executive leadership through regular Executive Intelligence Reviews on market movements, competitive threats, customer sentiment, and growth opportunities
Embed competitive and market insight into sales onboarding, training, and live deal support
Hire, develop, and lead a team of analysts and researchers

Requirements

What you’ll need

10+ years of progressive experience in competitive intelligence, market intelligence, insights, analytics, product marketing, or corporate strategy
3+ years leading intelligence, insights, analytics, research, or strategy teams or programs
Demonstrated success building or significantly scaling an intelligence, insights, or analytics function
Hands-on experience with customer segmentation, Voice of Customer programs, competitive intelligence, and win/loss analysis
Exceptional analytical and synthesis skills; ability to translate analytics into executive decisions
Outstanding written and verbal communication; comfortable presenting to C-level executives and large sales audiences
Strong cross-functional leadership; ability to influence without authority across product, sales, marketing, and corporate development
B2B SaaS experience strongly preferred; experience in IT management, cybersecurity, MSP/channel, or infrastructure software is a plus
Experience in private equity-backed or high-growth, acquisitive software environments
Familiarity with the MSP ecosystem and its competitive landscape
Experience with CI platforms such as Klue and Crayon, analyst research from Gartner, Forrester, and Canalys, and AI/ML analytics initiatives
Experience in subscription and retention-based businesses
MBA or equivalent advanced degree is nice to have

Benefits

Comp & perks

Equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law