Senior Director, Paid Media

Kaseya

. Own global paid media strategy and budget across paid search, paid social, programmatic display, video, content syndication, review sites, and emerging channels .

Posted 10/6/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing global paid media strategies, managing substantial budgets, and optimizing performance metrics such as CAC and ROAS. Proven ability to lead teams, build processes, and communicate effectively with executive leadership.

Highest-signal resume keywords

Paid Media StrategyBudget ManagementGoogle AdsAttribution ModelsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCampaign ArchitecturePerformance AnalyticsIncrementality TestingMedia Mix ModelingB2B Demand GenerationConversion Rate OptimizationAudience StrategyBidding StrategyForecasting

Soft Skills

Analytical SkillsExecutive CommunicationCollaborationLeadershipNegotiation

Tools & Technologies

LinkedIn Campaign ManagerMetaProgrammatic DSPsMartech StackABM Platforms

Industry Keywords

B2B SoftwarePipeline ContributionLTVPayback MetricsPrivacy-Driven Measurement

About the role

Key responsibilities & impact

Own global paid media strategy and budget across paid search, paid social, programmatic display, video, content syndication, review sites, and emerging channels
Build processes, playbooks, campaign workflows, QA standards, and reporting cadences for a scalable paid media function
Perform in-platform strategy and optimization, campaign architecture, audience and bidding strategy, and budget pacing
Set channel targets for pipeline, CAC, ROAS, and efficiency; forecast and allocate spend based on performance data
Build, lead, and develop paid media managers and channel specialists
Manage agency and vendor relationships, including performance accountability and contract negotiation
Own paid media measurement and attribution with marketing operations and analytics
Conduct incrementality testing, media mix modeling, and full-funnel reporting from impression to closed-won revenue
Partner with demand generation on integrated campaign strategy
Collaborate with product marketing and brand teams on creative, messaging, landing experiences, and testing
Optimize the paid funnel with web and conversion rate optimization teams
Pilot emerging paid channels and respond to platform, privacy, and signal-loss changes
Present performance, forecasts, and investment recommendations to executive leadership

Requirements

What you’ll need

10+ years of digital marketing experience with deep specialization in paid media
5+ years leading paid media teams and owning eight-figure or high seven-figure annual budgets
Proven track record driving pipeline and revenue through paid channels in B2B software or technology
Fluency in CAC, ROAS, pipeline contribution, LTV, and payback metrics
Expert-level command of Google Ads, LinkedIn Campaign Manager, Meta, programmatic DSPs, and surrounding martech stack
Strong analytical and quantitative skills
Hands-on experience with attribution models, incrementality testing, and marketing analytics tools
Experience standing up or significantly rebuilding a paid media function, program, or process infrastructure
Senior-level hands-on experience building campaigns, analyzing data, and prototyping processes
Demonstrated success building and developing in-house teams and managing agency relationships
Executive communication skills for translating channel performance into business narratives for C-level audiences
Preferred: Experience in high-velocity, high-volume B2B demand generation environments
Preferred: Familiarity with IT management, security, or infrastructure software, or marketing to IT buyers
Preferred: Experience with media mix modeling and privacy-driven measurement changes
Preferred: Experience at a company scaled through acquisition
Preferred: Familiarity with ABM platforms and paid ABM execution, including 6sense, Demandbase, and RollWorks

Benefits

Comp & perks

Equal employment opportunity without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law