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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B software marketing with a focus on multi-product platforms, strategic account-based marketing, and executive communication. Proven ability to lead teams and influence decisions in a fast-paced, high-growth environment while effectively representing the platform narrative to diverse audiences.
Highest-signal resume keywords
B2B Software Marketing ExperienceProduct Marketing LeadershipAccount-Based Marketing StrategyExecutive Communication SkillsCompetitive Intelligence
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Multi-Product Platform MarketingGTM StrategyMarket PositioningAnalytical SkillsROI Narrative Development
Soft Skills
Executive PresenceInfluential LeadershipTeam MentoringCommunication Skills
Industry Keywords
IT ManagementSecurity SoftwareInfrastructure SoftwareMSP EcosystemAnalyst Relations
About the role
Key responsibilities & impact- Define, own, and continuously sharpen Kaseya's master platform narrative
- Ensure individual product stories ladder up to one coherent, differentiated platform message
- Develop proof points, ROI narratives, and customer evidence for buyers
- Own marketing strategy for strategic and enterprise-scale accounts, including segmentation, messaging, and account-based marketing strategy
- Support strategic deals through executive briefings, platform-level pitches, and C-suite-facing content
- Lead platform-level competitive intelligence and own the competitive narrative
- Monitor market dynamics and translate them into positioning and strategy recommendations for the CMO and executive team
- Represent the platform story externally at flagship events, analyst briefings, webinars, and industry forums
- Bring strategic-audience insights into product, pricing, and packaging conversations
- Build and mentor a small, high-leverage team and drive outcomes across product marketing, demand generation, communications, product, and sales
Requirements
What you’ll need- 12+ years of B2B software marketing experience, including 5+ years in senior product marketing, segment marketing, or GTM strategy leadership roles
- Demonstrated success marketing a multi-product platform or integrated suite, with a track record of building and telling a platform-level story
- Experience marketing to IT buyers and influencing enterprise or strategic-account buying decisions
- Executive presence and exceptional communication skills, with comfort presenting to C-suite audiences, industry analysts, and large stages
- Strong analytical foundation, with positioning and strategy grounded in market evidence and business cases
- Proven ability to lead through influence in a matrixed organization and operate effectively in a fast-paced, high-growth environment
- Familiarity with the IT management, security, or infrastructure software landscape
- Experience at a company that grew through acquisition, integrating acquired products into a unified platform narrative
- Background working alongside or within the MSP, channel, or IT services ecosystem
- Analyst relations experience (Gartner, Forrester, Canalys)
- Experience building or scaling account-based marketing programs for enterprise audiences
Benefits
Comp & perks- Equal employment opportunity to all employees and applicants without regard to protected characteristics
