Brand Relations Manager, Chinese Market

Kaufland e-commerce

. Build and grow a portfolio of Chinese brand partners .

Posted 10/28/2026full-timeRemote • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing brand partnerships, with a strong focus on co-marketing strategies and retail media monetization. Proficient in data analysis and KPI tracking to drive actionable insights and revenue growth.

Highest-signal resume keywords

Brand Partnership ModelsCo-Marketing MechanicsRetail Media MonetizationSales And Negotiation SkillsFluent In Mandarin

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

E-CommerceData AnalysisKPI TrackingExcelTableauVendor ManagementBusiness DevelopmentMarket Data AnalysisCompetitive AnalysisCampaign ROI

Soft Skills

Intercultural CompetenceConfidence Engaging With Decision-MakersStructured Way Of WorkingHands-On Approach

Tools & Technologies

ClaudeN8nFACE

Certifications & Qualifications

University Degree In Business-Related Field

Industry Keywords

Chinese Brand PartnersTrade FairsAcquisition PipelineRetail Media RevenueBrand-Driven GMV

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Build and grow a portfolio of Chinese brand partners
Translate the partner portfolio into aligned annual plans
Drive co-marketing campaigns and retail media monetization end-to-end, from briefing through execution to post-campaign analysis
Track KPIs including retail media revenue, campaign ROI, and brand-driven GMV
Derive concrete actions from KPI analysis
Identify potential Chinese brands using market data and competitive analysis
Attend relevant trade fairs
Build an acquisition pipeline
Act as the linguistic and cultural bridge between Chinese brand partners and internal Product Management, Key Account Management, Marketing, and Finance teams
Coordinate across time zones
Develop subject matter expertise in a selected Brand Relations topic area

Requirements

What you’ll need

Successfully completed university degree in a business-related field
Approximately 2–4 years of professional experience in e-commerce or retail
Ideally, experience in sales, business development, or vendor/category management
Initial experience with Chinese brand partners is a plus
Understanding of brand partnership models, co-marketing mechanics, and retail media monetization
Proven sales and negotiation skills
Confidence engaging with brand decision-makers
Data-driven and structured way of working
Ability to handle large data sets in Excel
Tableau skills are a plus
Hands-on approach to modern AI tools such as Claude, n8n, and FACE
Fluent in Mandarin
Very good English skills at C1 level
German is a plus
Strong intercultural competence
Willingness to travel to trade fairs and potentially China

Benefits

Comp & perks

Flexible choice between remote work within Germany or working from locations in Cologne, Darmstadt, Düsseldorf, or Berlin
Urban Sports Club and RSG Group Fitness Studios deals
Mental well-being support through Instahelp online psychological counseling
30 days of vacation per year
Sabbatical opportunity after a certain period with the team
Option to purchase Pluxee restaurant vouchers with tax-advantaged meal allowances
Subsidized Deutschlandticket train season ticket
Monthly Kaufland.de employee discount coupon
Free choice of Mac or Lenovo hardware
Online language learning programs
Diverse in-house training
Automated 360-degree feedback
Digital onboarding journey
Buddy program
Regular team and company events
All-hands meetings
Dynamic culture with flat hierarchies, start-up mentality, international team, and secure working environment