Team Lead, Performance Marketing – Search

Kaufland e-commerce

. Lead the Search team and support team growth through regular feedback and development conversations .

Posted 9/29/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading Search teams, driving automation and marketing technology initiatives, and managing complex Search Ads accounts in e-commerce. Proficient in utilizing analytics tools and developing actionable strategies based on data insights.

Highest-signal resume keywords

Leadership ExperienceSearch Ads Account ManagementPPC Advertising ToolsGenAI ProficiencyOnline Marketing Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search Ads ManagementAutomation for SEA ProcessesAnalytical SkillsMathematical SkillsTechnical Skills

Soft Skills

Structured Working StyleReliable Working StyleIndependent Working Style

Tools & Technologies

Search Ads 360Google AnalyticsTableauBigQueryChatGPTClaude

Certifications & Qualifications

Technical DegreeScientific DegreeEconomics Degree

Industry Keywords

E-commercePPC AdvertisingCampaign StructureBidding StrategiesMarketing Technology

Tech Stack

Tools & technologies

BigQueryTableau

About the role

Key responsibilities & impact

Lead the Search team and support team growth through regular feedback and development conversations
Translate company goals and OKRs into clear team goals, strategies, and actions
Drive continuous development of the Search area, including campaign structure, bidding strategies, automation, AI-driven developments, and Search campaign innovations such as AI Max
Oversee account setup across different storefronts using tools such as Search Ads 360
Maintain scalable and efficient account and campaign structures
Initiate and lead cross-team projects, especially around automation and marketing technology
Coordinate project participants and drive project execution
Build regular reports using BI and analytics tools
Turn results into clear, actionable next steps
Build and improve processes around automation, scripts, and structured testing within the team

Requirements

What you’ll need

Successfully completed a technical, scientific, or economics degree
Leadership experience
Experience handling complex Search Ads accounts in an e-commerce setting
Regular use of online marketing tools such as Google Analytics, Tableau, and BigQuery
Regular use of PPC advertising tools such as Google Ads, Microsoft Ads, and Search Ads 360
Understanding of scripts and automation for SEA processes, with ability to translate potential into concrete team actions
GenAI proficiency, including tools such as ChatGPT and Claude, and ability to develop own use cases
Excellent understanding of mathematical, analytical, and technical subjects
Structured, reliable, and independent working style
Fluent English at C1 level
German language skills are a plus

Benefits

Comp & perks

Flexible choice between remote work within Germany or working from locations in Cologne, Darmstadt, Düsseldorf, or Berlin
Urban Sports Club and RSG Group Fitness Studios discounts
Mental well-being support through Instahelp online psychological counseling
30 days of vacation per year
Sabbatical opportunity after a certain period with the team
Option to purchase Pluxee restaurant vouchers with tax-advantaged meal allowances
Subsidized Deutschlandticket train season ticket
Monthly Kaufland.de employee discount coupon
Free choice of operating system: MacOS, Windows, or Ubuntu Linux
Online language learning programs
Diverse in-house training
Automated 360-degree feedback
Costs covered for relevant conferences, training opportunities, and approved team workshops
Digital onboarding journey and buddy program
Regular team and company events, all-hands meetings, and powerful mornings