Director of Consumer Marketing

Keller Executive Search International

. Develop and execute the consumer marketing strategy across owned, earned, social, influencer, and community channels .

Posted 9/18/2026full-timeIrvine • California • United StatesLead💰 $150,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing consumer marketing strategies across various channels, including social media and influencer marketing, while ensuring compliance with regulatory requirements. Proven ability to lead and mentor teams, manage budgets, and analyze performance metrics to drive brand awareness and engagement.

Highest-signal resume keywords

Consumer Marketing StrategySocial Media ManagementInfluencer MarketingBrand CommunicationsRegulatory Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Brief WritingBudget ManagementPerformance MeasurementContent StrategyAgency Management

Soft Skills

LeadershipCommunicationAnalytical SkillsCross-Functional CollaborationAdaptability

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Communications

Industry Keywords

SkincarePrestige BeautyProfessional BeautyAestheticsConsumer Demand

About the role

Key responsibilities & impact

Develop and execute the consumer marketing strategy across owned, earned, social, influencer, and community channels
Lead social media strategy across Instagram, TikTok, YouTube, Facebook, and emerging platforms
Oversee content calendars, publishing cadence, platform-specific content, and community engagement
Build and manage influencer, creator, ambassador, PR, and earned-media programmes
Write campaign and agency briefs covering objectives, audiences, messaging, deliverables, budgets, and KPIs
Manage PR, creator, and social agencies, establishing performance expectations and holding partners accountable
Partner with Product Marketing, Creative, E-commerce, Professional Relations, and Regulatory Affairs to support product launches and brand campaigns
Ensure consumer-facing communications use approved claims language and comply with regulatory and disclosure requirements
Establish a measurement framework covering awareness, engagement, branded search, traffic, intent, conversion indicators, and commercial impact
Manage the consumer marketing budget and deliver a monthly performance scorecard
Lead, mentor, and develop a small consumer marketing team
Monitor cultural trends, competitor activity, platform developments, and emerging opportunities within beauty and skincare

Requirements

What you’ll need

At least 10 years of experience in consumer marketing, brand communications, social media, or a related discipline
Meaningful brand-side marketing ownership; candidates with exclusively agency-side experience will not be considered
Experience within skincare, prestige beauty, professional beauty, aesthetics, or another premium consumer category is strongly preferred
Demonstrated success building brand awareness through social media, creators, influencers, PR, earned media, and community marketing
Experience managing agencies, budgets, and measurable marketing programmes
Strong writing skills with the ability to produce focused, commercially grounded campaign briefs
Deep understanding of social platforms, creator marketing, content trends, and digital culture
Experience in a regulated or claims-sensitive category is strongly preferred
Experience building consumer demand while supporting a professional, practitioner, medical, salon, or B2B channel would be highly advantageous
Strong leadership, communication, analytical, and cross-functional collaboration skills
A strategic but hands-on approach, with the adaptability to operate effectively in a changing environment
Bachelor’s degree in Marketing, Communications, or a related discipline preferred
Ability to work from the Irvine office three days per week

Benefits

Comp & perks

20% annual performance bonus
Potential sign-on bonus for an exceptional candidate
Comprehensive medical, dental, and vision coverage
401(k) contribution
Unlimited paid time off
Relocation assistance for candidates moving to Southern California
Hybrid working arrangement with two remote days per week
Opportunity to lead and shape consumer marketing for an established global skincare brand