Senior Media Strategist

KEN Media

. Oversee paid social, search and retail media campaigns including budgeting, pacing and performance monitoring.

Posted 9/19/2026full-timeAustin • Texas • United StatesSenior💰 $70,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid social, search, and retail media campaigns, with a strong focus on performance monitoring, optimization, and strategic recommendations based on data analysis. Proficient in building relationships with clients and collaborating with creative teams to align media strategies with business goals.

Highest-signal resume keywords

Campaign Management Across Meta, TikTok, And Google SearchAmazon Ads And Walmart Connect ExperienceData Analysis And Strategic Decision-MakingRetail Media Optimization And Performance MonitoringCPG Fundamentals Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementAudience TargetingBidding StrategiesKeyword StrategyA/B TestingAttribution ModelingPerformance ReportingData AnalysisRetail Media OptimizationBudget Management

Soft Skills

Clear CommunicationProactive Problem-SolvingDetail-OrientedOrganizational SkillsRelationship Building

Tools & Technologies

Amazon Marketing CloudGoogle SearchPerformance MaxShoppingNielsenCircanaInstacartKroger Precision MarketingTarget RoundelCriteo

Industry Keywords

CPGRetail MediaTrade SpendDistributionVelocitySyndicated DataClient-Facing RecommendationsPerformance MonitoringMedia StrategyPromotional Calendars

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Oversee paid social, search and retail media campaigns including budgeting, pacing and performance monitoring.
Manage day to day operations across platforms, including optimization, audience targeting, bidding and placements.
Build and run retail media programs on Amazon Ads and Walmart Connect.
Align retail media flighting with client promotional calendars, retailer resets, seasonal windows and distribution changes.
Maintain reporting dashboards that support planning and optimization.
Partner with creative and content teams so media strategy and assets stay connected.
Translate retailer and category data into media recommendations that move units.
Manage keyword strategy, share of voice and competitive conquesting at the item level.
Monitor product-level performance and adjust investment accordingly.
Support joint business planning and trade conversations with media-backed rationale.
Track retailer platform changes and bring KEN and clients ahead of them.
Monitor and analyze campaign performance across digital, retail media and offline channels.
Build and present performance reporting with clear insights and recommendations.
Use A/B testing, incrementality and attribution modeling to sharpen strategy and lift KPIs.
Connect retail media outcomes back to full-funnel performance.
Deliver client-facing strategic recommendations grounded in performance data and category trends.
Build strong relationships with clients across marketing, sales and shopper teams.
Serve as a trusted day-to-day contact who anticipates needs and brings ideas proactively.

Requirements

What you’ll need

Minimum 5 years managing campaigns across Meta, TikTok and Google Search.
Hands on experience with Amazon Ads and Walmart Connect, with a track record of scaling CPG brands profitably.
Working knowledge of Google Search, Performance Max and Shopping, plus Meta best practices for growth.
Understanding of CPG fundamentals including retailer P&Ls, trade spend, distribution, velocity and syndicated data sources like Nielsen, Circana or retailer portals.
Comfortable analyzing data and turning it into smart, strategic decisions.
Clear and confident communicator who can make complex ideas land with clients and internal teams.
Highly organized and detail oriented, able to run multiple campaigns and retailers at once.
Self motivated, proactive, and an inclination in implementing more efficient workstreams.
Comfortable owning work independently while knowing when to pull people in.
Experience with Instacart, Kroger Precision Marketing, Target Roundel or Criteo.
Familiarity with Amazon Marketing Cloud.
Agency side experience on CPG or food and beverage brands.

Benefits

Comp & perks

Competitive insurance coverage, inclusive of medical, dental, and vision
401k Retirement with 3% employer matching
Open PTO Policy
2 weeks Work From Anywhere (WFA)
13 weeks paid Maternity and Paternity leave
Pet-Friendly Office
Yearly Creative Stipend
Snacks, Meals and Drinks
No Time Tracking!