KEN Media

Strategist

• Oversee paid social, search and retail media campaigns including budgeting, pacing and performance monitoring.
• Manage day to day operations across platforms, including optimization, audience targeting, bidding and placements.
• Build and run retail media programs on Amazon Ads and Walmart Connect.
• Align retail media flighting with client promotional calendars, retailer resets, seasonal windows and distribution changes.
• Maintain reporting dashboards that support planning and optimization.
• Partner with creative and content teams so media strategy and assets stay connected.
• Translate retailer and category data into media recommendations that move units.
• Manage keyword strategy, share of voice and competitive conquesting at the item level.
• Monitor product-level performance and adjust investment accordingly.
• Support joint business planning and trade conversations with media-backed rationale.
• Track retailer platform changes and bring KEN and clients ahead of them.
• Monitor and analyze campaign performance across digital, retail media and offline channels.
• Build and present performance reporting with clear insights and recommendations.
• Use A/B testing, incrementality and attribution modeling to sharpen strategy and lift KPIs.
• Connect retail media outcomes back to full-funnel performance.
• Deliver client-facing strategic recommendations grounded in performance data and category trends.
• Build strong relationships with clients across marketing, sales and shopper teams.
• Serve as a trusted day-to-day contact who anticipates needs and brings ideas proactively.

Senior Media Strategist