Senior Demand Generation Manager

Kestra

. Build and own the demand-generation plan against Kestra's enterprise go-to-market strategy .

Posted 9/18/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and account-based marketing strategies, with a strong focus on multi-channel campaign execution and pipeline management in B2B SaaS environments. Proficient in leveraging analytics to optimize campaign performance and drive enterprise-level engagement.

Highest-signal resume keywords

Demand Generation StrategyAccount-Based Marketing (ABM)Multi-Channel Campaign ManagementLinkedIn Ads and Google AdsPipeline Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationAccount-Based MarketingMulti-Channel CampaignsLifecycle ProgramsNurture ProgramsCampaign AnalyticsData AnalysisAI Tools UsageOpen-Source FamiliarityCampaign Experimentation

Soft Skills

Analytical RigorOwnershipIndependenceUrgencyCollaboration

Tools & Technologies

LinkedIn AdsGoogle AdsMarketing Automation ToolsAnalytics PlatformsCRM Systems

Industry Keywords

B2B SaaSGrowth MarketingEnterprise StrategyOpen-Source CommunityTechnical Growth Engineering

About the role

Key responsibilities & impact

Build and own the demand-generation plan against Kestra's enterprise go-to-market strategy
Establish program and pipeline targets with the Head of Marketing and Sales
Build Kestra's enterprise account-tiering model and target-account priorities
Coordinate outbound campaigns across Marketing, Growth Engineering, and Business Development
Identify open-source deployments with production-scale, multi-user, enterprise-shaped usage
Build multi-threaded account programs engaging technical, operational, and economic buyers
Design and run integrated campaigns across paid media, content, email, webinars, and events
Run paid acquisition directly in LinkedIn Ads and Google Ads, including targeting, creative testing, and spend pacing
Shape account-based and competitive-displacement strategy
Own execution of the flagship legacy-displacement campaign
Own landing pages, nurture copy, and conversion paths
Coordinate contact-level outreach with Business Development
Build nurture and lifecycle programs moving prospects and self-serve users toward enterprise conversations
Improve conversion across the funnel
Instrument programs and attribute contribution to pipeline
Report qualified accounts, pipeline generated and progressed, and program efficiency
Own demand-generation budget and channel allocation
Manage agencies and partners where appropriate
Partner with Sales, Product Marketing, Developer Advocacy, and Growth Engineering
Report to the Head of Marketing

Requirements

What you’ll need

Typically 6+ years in demand generation, growth, or account-based marketing in B2B SaaS
Direct ownership of pipeline targets and outcomes
Experience with multi-channel campaigns across paid, content, email, and events
Experience with lifecycle and nurture programs
Experience with ABM strategy
Experience with marketing-to-sales handoff
Hands-on experience building and running campaigns in LinkedIn Ads and Google Ads
Ability to explain campaign changes and their effects on acquisition efficiency, account engagement, or pipeline
Ability to automate and treat campaigns as experiments
Comfort partnering with a technical growth-engineering function rather than owning tooling end to end
Analytical rigor, including pulling data, building views, and interrogating pipeline reports
Ability to use AI tools, verify claims against primary sources, and review outputs critically
Familiarity with developer-led, open-source, or product-led motions, or ability to learn one quickly
Ability to operate independently with urgency and ownership in fast-scaling environments
Genuine respect for the open-source community

Benefits

Comp & perks

Competitive compensation
Performance bonus
Equity
Medical insurance
Dental insurance
Vision insurance
Employer-paid life insurance
Employer-paid disability insurance
401(k)
Fully remote work
Home-office budget
Equipment budget
Learning budget
Conference budget
Paid time off
Company holidays
Parental leave
Some travel to customer and industry events and company off-sites