Field Marketing Lead

Ketch

. Research industry conferences, regional events, and sponsorship opportunities across privacy, legal, security, marketing, and advertising .

Posted 11/9/2026full-timeRemote • Illinois • United StatesSenior💰 $90,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in event marketing and coordination, with a strong focus on managing logistics, budgets, and vendor relationships. Proficient in analyzing customer insights to develop targeted event strategies and enhance engagement.

Highest-signal resume keywords

Event Marketing ExperienceBudget ManagementLogistics CoordinationExcellent Communication SkillsB2B Software Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event CoordinationPipeline AnalysisVendor NegotiationLead CaptureCampaign TrackingEvent ReportingData GovernanceMartech/Adtech KnowledgeExecutive Dinner PlanningSponsorship Management

Soft Skills

Detail-OrientedCollaborationProblem-SolvingInterpersonal SkillsTime Management

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Event Management

Industry Keywords

PrivacySecurityComplianceB2B EventsSaaS EventsCo-Hosted EventsAgency PartnershipsEvent OperationsGuest ManagementMarketing Collateral

About the role

Key responsibilities & impact

Research industry conferences, regional events, and sponsorship opportunities across privacy, legal, security, marketing, and advertising
Maintain a scored master event calendar and recommend opportunities to the CMO
Analyze customers and pipeline by industry, company size, region, and buyer role
Match customer and pipeline insights to event audiences and develop event strategy
Collaborate with Account Executives on target account lists, outreach, meeting booking, invitations, and follow-up
Run end-to-end logistics for conferences and sponsorships, including registration, booths, shipping, travel, signage, swag, and onsite coordination
Plan and run executive dinners, summits, webinars, partner events, and co-marketing events
Manage venues, catering, invitations, guest lists, event operations, timelines, run-of-show documents, and checklists
Welcome guests, make introductions, and connect customers, prospects, partners, and the Ketch team
Track budgets, contracts, invoices, vendor commitments, and event suppliers
Coordinate booth materials, collateral, and speaker needs with Product Marketing and Design
Work with RevOps on lead capture, campaign tracking, and event reporting
Summarize event leads, meetings, pipeline influenced, cost, and improvements for future events

Requirements

What you’ll need

2-4 years of experience in field marketing, event marketing, or event coordination, ideally in B2B software or services
Proven ability to run multiple events at once and hit deadlines without dropping details
Comfort managing budgets, vendor contracts, and negotiations
Excellent written and verbal communication, including confidence working with Account Executives, executives, partners, and vendors
Willingness to travel approximately 25% of the time to make sure the show runs smoothly on site
Experience with privacy, security, data governance, martech/adtech, or compliance-adjacent SaaS events is a big plus
Experience with executive dinners, ABM-driven events, or sponsor and speaker programs at industry conferences is a big plus
Experience working with agency or consultancy partners on co-hosted events is a big plus
Bachelor's degree in marketing, communications, event management, or a related field, or equivalent experience is a big plus
English proficiency is required for all roles

Benefits

Comp & perks

Competitive medical, dental, and vision coverage, with 100% of premiums paid for US-based full-time employees
Unlimited PTO
10 paid company holidays
Paid parental leave
Remote-friendly with flexible scheduling built around core collaboration hours
Commuter benefits for office-based employees
Equity