VP of Sales – Foodservice

Kettle Cuisine

. Develop and execute annual and multi-year foodservice sales strategies .

Posted 9/23/2026full-timeRemote • Massachusetts • United StatesLead💰 $200,000 - $260,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing foodservice sales strategies, managing strategic relationships, and leading a distributed sales organization. Proficient in financial acumen, CRM utilization, and driving customer growth through innovative portfolio management.

Highest-signal resume keywords

Foodservice Sales Strategy DevelopmentStrategic Relationship ManagementFinancial Acumen and Margin ManagementCRM and Commercial Analytics ProficiencyLeadership in Distributed Sales Organizations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy ExecutionRevenue and Profit ManagementForecasting and Demand PlanningJoint Business Plan DevelopmentPortfolio ManagementPricing StrategyMarket-Share AnalysisCustomer Profitability ManagementNew Product Launch StrategyTrade Investment Management

Soft Skills

Negotiation SkillsPresentation SkillsWritten and Verbal CommunicationCoaching and DevelopmentExecutive Presence

Tools & Technologies

CRM SystemsCommercial Analytics Tools

Industry Keywords

FoodserviceCPGBroadline DistributionGPOsCash & CarryConvenience Store ChannelsFood ManufacturingCustomer EngagementBroker StrategyMulti-Year Commercial Plans

About the role

Key responsibilities & impact

Develop and execute annual and multi-year foodservice sales strategies
Deliver revenue, contribution margin, market-share, profit, and annual-plan objectives
Lead, coach, and develop seven to eight regional managers and directors
Build customer, regional, portfolio, and broker plans with measurable objectives and performance reviews
Manage pricing, trade investment, customer profitability, forecasts, and operating-plan delivery with Finance
Own the strategic Sysco relationship and lead senior-level customer engagement
Build relationships with distributors, re-distributors, operators, GPOs, cash & carry customers, and convenience-store customers
Lead broker strategy, selection, performance, training, incentives, and accountability
Expand portfolio presence, distribution, item placement, assortment quality, and customer pull-through
Lead sales components of new product launches, portfolio renovations, private-label programs, and customer innovation initiatives
Collaborate with Operations, Supply Chain, Manufacturing, Quality, Customer Service, Finance, Marketing, Culinary & Innovation, and PMO
Resolve customer, service, quality, pricing, supply, and commercialization issues
Represent the foodservice business in senior leadership discussions, planning, customer meetings, trade shows, and industry events
Ensure accurate use of CRM, sales reporting, customer plans, forecasts, demand plans, and commercial systems

Requirements

What you’ll need

Bachelor’s degree in business, marketing, food science, hospitality, or a related field
12+ years of progressive sales and commercial leadership experience in foodservice, CPG, food manufacturing, or a related industry
Demonstrated success leading a distributed sales organization across multiple regions, channels, and customer types
Deep understanding of foodservice route-to-market dynamics, including broadline distribution, re-distribution, GPOs, brokers, commercial operators, non-commercial accounts, cash & carry, and convenience-store channels
Proven experience managing strategic distributor and operator relationships, ideally including Sysco or comparable national broadline customers
Experience building and executing joint business plans, customer growth plans, broker strategies, and multi-year commercial plans
Strong financial and business acumen, including pricing, trade investment, margin management, forecasting, and customer profitability
Demonstrated ability to expand portfolio presence through distribution growth, assortment expansion, new product placement, private-label programs, and customer innovation
Strong executive presence, negotiation skills, presentation skills, and written and verbal communication
Experience using CRM and commercial analytics to manage performance and make decisions
Willingness and ability to travel frequently, including overnight travel
Advanced degree is a plus