Kettle Cuisine

Sales

• Develop and execute annual and multi-year foodservice sales strategies
• Deliver revenue, contribution margin, market-share, profit, and annual-plan objectives
• Lead, coach, and develop seven to eight regional managers and directors
• Build customer, regional, portfolio, and broker plans with measurable objectives and performance reviews
• Manage pricing, trade investment, customer profitability, forecasts, and operating-plan delivery with Finance
• Own the strategic Sysco relationship and lead senior-level customer engagement
• Build relationships with distributors, re-distributors, operators, GPOs, cash & carry customers, and convenience-store customers
• Lead broker strategy, selection, performance, training, incentives, and accountability
• Expand portfolio presence, distribution, item placement, assortment quality, and customer pull-through
• Lead sales components of new product launches, portfolio renovations, private-label programs, and customer innovation initiatives
• Collaborate with Operations, Supply Chain, Manufacturing, Quality, Customer Service, Finance, Marketing, Culinary & Innovation, and PMO
• Resolve customer, service, quality, pricing, supply, and commercialization issues
• Represent the foodservice business in senior leadership discussions, planning, customer meetings, trade shows, and industry events
• Ensure accurate use of CRM, sales reporting, customer plans, forecasts, demand plans, and commercial systems

VP of Sales – Foodservice