Communications Specialist

Keycafe

. Own and maintain Keycafe's messaging framework, tone of voice and style guide .

Posted 10/16/2026full-timeVancouver • CanadaMid-LevelSenior💰 CA$75,000 - CA$90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in communications and content marketing, with a strong focus on writing, editing, and managing diverse content types for B2B audiences. Proven ability to translate technical product capabilities into compelling narratives while managing multiple projects and collaborating with cross-functional teams.

Highest-signal resume keywords

Bachelor's Degree In Communications3-5 Years Experience In CommunicationsExcellent Writing And Editing SkillsExperience With Media RelationsStrong Project Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content MarketingTechnical WritingCopy EditingPress Release WritingB2B SaaS ExperienceSocial Media ManagementEditorial Calendar ManagementCustomer InterviewingCase Study ProductionKPI Reporting

Soft Skills

CollaborationCommunicationRelationship BuildingProject ManagementAdaptability

Tools & Technologies

AI Writing ToolsContent Management SystemsSocial Media PlatformsEmail Marketing ToolsAnalytics Tools

Industry Keywords

Public RelationsContent StrategyB2B MarketingMedia RelationsTrade MediaCustomer SuccessVancouver Tech PressAutomotive IndustryHospitality IndustryProperty Management

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own and maintain Keycafe's messaging framework, tone of voice and style guide
Translate technical product capabilities, including SmartBox, cloud platform, API and integrations, into clear benefits for each audience and industry
Review customer-facing copy across teams for consistency and quality
Plan and manage the editorial calendar for the blog, website, email newsletter and resource library
Write and edit blog posts, web pages, product launch copy, one-pagers, sales enablement materials and email campaigns
Interview customers and produce case studies, testimonials and short video stories with customer success and sales
Write and distribute press releases for product launches, partnerships, customer wins and company milestones
Build relationships with trade media in automotive, hospitality, property management and facilities, plus Vancouver and Canadian tech press
Pitch stories, prepare spokespeople with briefing notes, and track coverage
Identify and submit to industry awards and speaking opportunities
Manage Keycafe's company LinkedIn and other social channels: plan, write, publish and engage
Support employee advocacy so the team shares Keycafe content
Monitor conversations about Keycafe, competitors and its industries
Develop a Keycafe podcast and interview customers and industry specialists
Write product update announcements, release notes summaries and customer newsletters with product and customer success
Produce co-marketing content with partners and integration partners
Support internal communications such as all-hands updates and company announcements
Support trade shows and industry events with booth messaging, collateral and pre- and post-event communications
Report monthly on communications KPIs including share of voice, coverage, engagement, traffic and content-influenced pipeline
Manage freelancers or agencies as needed and keep the asset library organized

Requirements

What you’ll need

Bachelor's degree in communications, public relations, journalism, marketing or a related field
3 to 5 years of experience in communications, PR or content marketing, with at least 2 years in B2B SaaS, technology or a related B2B environment
Excellent writing and editing skills in English, with a portfolio showing range: long-form content, press releases, case studies, web copy and social posts
Proven ability to explain technical products in plain, persuasive language for business buyers
Experience with media relations: writing releases, pitching journalists and securing coverage
Experience running a company LinkedIn presence and creating content for social channels
Strong project management: you can run several projects at once and hit deadlines
Comfortable working closely with sales, customer success, product and leadership, and interviewing customers
Comfortable using AI writing and research tools responsibly to work faster while keeping quality high
Legally entitled to work in Canada and able to work from our Vancouver office 4+ days a week

Benefits

Comp & perks

Extended health and dental coverage
Paid vacation and personal days
Professional development budget for courses, conferences or memberships
Attend Team events
Opportunity to build and grow within a scaling SaaS/IoT company
Work with a tangible, innovative product already trusted by businesses worldwide
Career growth and visibility — your success is highly visible in a company where results matter