Founding Revenue Marketing Lead

Keycard Labs

. Turn marketing into predictable pipeline for Sales .

Posted 10/8/2026full-timeRemote • United States, CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building demand generation and event programs that drive measurable pipeline for enterprise sales teams, with a strong focus on budget management and collaboration with sales and RevOps. Proficient in launching and scaling effective marketing initiatives, utilizing automation tools to enhance efficiency.

Highest-signal resume keywords

Demand Generation CampaignsEvent Program ManagementHubSpot ProficiencyMarketing Budget ManagementAccount-Based Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationEvent PlanningPipeline MeasurementCampaign LaunchingNurture Track CreationPerformance ReportingScoring and AttributionPaid Media ManagementBudget PlanningLead Follow-Up

Soft Skills

CollaborationAdaptabilityLearning AgilityCommunicationRelationship Management

Tools & Technologies

HubSpotAutomation ToolsMarketing Software

Industry Keywords

B2B MarketingEnterprise SalesTechnical CompanyDeveloper ToolsInfrastructureSecurityField MarketingExecutive Programs

About the role

Key responsibilities & impact

Turn marketing into predictable pipeline for Sales
Design and run programs across events, campaigns, and account-based marketing
Work with Sales and RevOps to set pipeline targets and measure program performance
Decide which conferences, side events, and dinners merit investment
Manage the marketing program budget and agency relationships
Plan and run event programs, including sponsor deliverables, side events, logistics, swag, staffing, and lead follow-up
Build demand generation campaigns from targeting through offer and sequencing
Create and improve nurture tracks for enterprise prospects and self-serve users
Work with Sales on target accounts and account plans
Run account-based marketing programs such as targeted ads, direct mail, and executive dinners
Run paid media programs and connect spending to pipeline
Work closely with the Head of Marketing on priorities and budget
Help determine program scaling and future team needs
Build a repeatable event playbook during the first 90 days
Launch campaigns and nurture tracks with Sales and RevOps
Create a shared program calendar and budget plan
Report on performance and recommend future investment

Requirements

What you’ll need

Experience building demand generation and event programs at a B2B technical company that produced measurable pipeline for an enterprise sales team
Hands-on experience planning and running events, including vendors, budgets, and follow-up
Comfort with HubSpot or a similar tool
Understanding of scoring, routing, and attribution
Experience partnering with RevOps
Experience managing a marketing budget and paid media, directly or through an agency
Ability to work closely with AEs and SDRs
Ability to launch quickly, learn from results, and scale effective programs
Use of agents and automation tools to improve efficiency
Experience at a developer tools, infrastructure, or security company is a plus
Experience supporting both self-serve and sales-led funnels is a plus
Experience running executive programs or field marketing for enterprise security buyers is a plus
Management experience is a plus, not required
Authorization to work in the United States or Canada

Benefits

Comp & perks

Generous equity packages with 4-year vest and 1-year cliff
Health, dental, vision, and paramedical coverage for you and your family
4 weeks vacation
11 statutory holidays
1 volunteer day annually
Encouragement to take at least 2 weeks off each year to recharge
New MacBook Pro
$500 stipend for peripherals
Best AI tools available
Remote-first flexibility
Asynchronous collaboration
Huge autonomy and opportunities to gain mastery
Team accountability and agent-native culture