Staff Product Marketing Manager

Keycard Labs

. Shape enterprise positioning for security and platform buyers in collaboration with Product and the founders .

Posted 10/8/2026full-timeRemote • United States, CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing within the security and infrastructure sectors, with a strong focus on enterprise positioning, sales enablement, and competitive analysis. Capable of translating complex technical concepts into clear messaging and actionable insights for sales and marketing teams.

Highest-signal resume keywords

Product Marketing ExperienceSales Enablement Materials DevelopmentCompetitive AnalysisEnterprise PositioningCollaboration with Sales

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Win-Loss AnalysisMarket IntelligenceSales TrainingLaunch PlanningMessaging DevelopmentCase Study CreationAI Agents UtilizationIdentity and Access Management (IAM)Zero-Trust SecurityAnalyst Relations

Soft Skills

Persuasive CommunicationCollaborationAdaptabilityLearning Agility

Tools & Technologies

SalesforceMarketing Automation ToolsContent Management Systems

Industry Keywords

SecurityInfrastructureEnterprise SalesProduct-Led AdoptionDeveloper Tools

About the role

Key responsibilities & impact

Shape enterprise positioning for security and platform buyers in collaboration with Product and the founders
Run win-loss analysis and track competitors across the agent security landscape
Convert market intelligence into improved positioning and product input
Research enterprise buyers, understand their priorities and purchasing processes, and share actionable insights with Sales, Marketing, and Product
Build sales enablement materials including discovery questions, pitch decks, one-pagers, battlecards, objection handling, and case studies
Train the sales team on enablement materials
Plan enterprise product launches from strategy through announcement
Develop a launch-tiering framework and playbook
Collaborate with DevRel and Engineering on launch content
Coordinate launch work across Marketing, Product, and Sales
Turn customer wins into case studies and references with Sales and post-sales
Prepare analyst briefings and executive-conversation materials for enterprise prospects
Learn the product, customers, and competitive landscape during the first 90 days
Ship a refreshed enterprise pitch deck, competitive battlecards, and objection handling
Create a launch playbook and run the first enterprise launch
Publish the first customer case study

Requirements

What you’ll need

Significant product marketing experience at a security, identity, or infrastructure company selling top-down to enterprises
Experience leading a product marketing function while maintaining an individual-contributor mindset
Ability to learn complex technical products quickly and explain them credibly to security and engineering audiences
Experience building sales materials and training used by representatives, with measurable results such as win rates or deal velocity
Close partnership with Sales, including spending time on customer calls and learning from the field
Ability to turn complicated ideas into simple, persuasive messaging
Use of AI agents for research, competitive analysis, and content
Experience in identity (IAM, PAM, non-human identity) or zero-trust security is advantageous
Experience with analyst relations or category creation is advantageous
Experience building enablement and launch programs at an early-stage company is advantageous
Experience marketing developer tools or platforms is advantageous
Experience with both top-down enterprise sales and bottom-up, product-led adoption is advantageous
Authorization to work in the United States or Canada

Benefits

Comp & perks

Generous equity packages with 4-year vesting and a 1-year cliff
Health, dental, vision, and paramedical coverage for you and your family
4 weeks vacation
11 statutory holidays
1 volunteer day annually
Encouraged minimum of 2 weeks off each year to recharge
New MacBook Pro
$500 stipend for peripherals
Best AI tools available
Remote-first flexibility
Asynchronous collaboration
Huge autonomy and opportunity to gain mastery
Team accountability culture