Director, Product Marketing

Keyfactor

. Shape the strategy for Keyfactor’s core solutions, defining priority buyers, use cases, market requirements, growth opportunities, and measures of success.

Posted 10/1/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B enterprise product marketing, with a focus on developing go-to-market strategies, differentiated positioning, and high-performing teams. Leverages market evidence and customer insights to influence product strategy and drive adoption in complex technical environments.

Highest-signal resume keywords

B2B Enterprise Product MarketingGo-To-Market StrategyCompetitive IntelligenceCross-Functional LeadershipTeam Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyMarket ValidationPositioningSales Performance AnalysisTechnical Capability Translation

Soft Skills

CommunicationResearchWritingPresentationCommercial Judgment

Tools & Technologies

Pipeline MonitoringAdoption MetricsMarket Data Analysis

Industry Keywords

CybersecurityIdentityCryptographyCloud InfrastructureEnterprise Software

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Shape the strategy for Keyfactor’s core solutions, defining priority buyers, use cases, market requirements, growth opportunities, and measures of success.
Partner with Product leadership throughout the product development lifecycle, using customer research, market evidence, and commercial insight to influence roadmap priorities and investment decisions.
Maintain deep fluency in the competitive landscape, market shifts, and relevant technology and regulatory trends, and translate them into positioning, messaging, and go-to-market decisions.
Develop differentiated positioning and messaging that makes complex technical capabilities relevant to enterprise buyers and connects individual products to the Keyfactor Trust Control Plane.
Lead go-to-market strategy for new products, capabilities, and offers, including validation, pricing and packaging input, launch planning, field readiness, adoption, and post-launch optimization.
Drive field readiness, equipping Sales and partners to lead outcome-based conversations, differentiate Keyfactor, and navigate complex enterprise buying processes.
Monitor pipeline, adoption, win rates, launch performance, and competitive outcomes, using the results to identify barriers, recommend action, and improve performance.
Build and develop a high-performing product marketing team with strong customer orientation, market fluency, product partnership, commercial judgment, and accountability.
Report to the Vice President of Product & Customer Marketing.
Serve as a strategic counterpart to Product and GTM leadership.

Requirements

What you’ll need

8+ years of experience in B2B enterprise product marketing, including leadership responsibility for complex, highly technical, or multi-product solutions.
Demonstrated ability to influence product strategy and roadmap decisions through customer insight, market evidence, competitive intelligence, and commercial judgment.
Proven success translating technical capabilities into differentiated positioning and leading go-to-market strategy from market validation through launch, adoption, and optimization.
Strong business acumen and experience in sales-led enterprise environments, using pipeline, adoption, win-loss, and market data to assess performance and identify growth opportunities.
Track record of building and developing high-performing product marketing teams and increasing the strategic impact of the function.
Strong cross-functional leadership skills, with the ability to align Product, Sales, Marketing, and Customer Success and drive decisions without direct authority.
Exceptional research, writing, communication, and presentation skills.
Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category is a significant advantage.
Applicants must be legally authorized to work in the United States.

Benefits

Comp & perks

Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
Comprehensive benefit coverage globally.
Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
Competitive time off globally.
Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
The Keyfactor Alliance Program to support DEIB efforts.
Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
Monthly Talent development and Cross Functional meetings to support professional development.
Regular All Hands meetings – followed by group gatherings.
Opportunities to grow personally and professionally.
Entrepreneurial environment balancing autonomy and structure.