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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Product Marketing with a focus on developing and executing marketing plans, conducting market research, and leading product launches. Strong ability to translate technical capabilities into business value while collaborating effectively across Product, Sales, and Marketing teams.
Highest-signal resume keywords
B2B Product MarketingMarket ResearchProduct LaunchesSales EnablementProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PositioningMessagingContent DevelopmentAnalytical SkillsPerformance Data Evaluation
Soft Skills
Strong Writing SkillsStorytelling SkillsRelationship BuildingCross-Functional Leadership
Industry Keywords
CybersecurityIdentityCryptographyCloud InfrastructureTechnical Enterprise Software
Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Develop and execute product marketing plans for assigned solutions, defining priority buyers, use cases, market requirements, growth opportunities, and success measures
- Research customers, buyers, competitors, and market trends through customer conversations, win-loss analysis, and partnership with Sales and Customer Success
- Partner with Product throughout the product development lifecycle to inform product decisions, validation, launch readiness, and adoption
- Develop differentiated positioning and messaging that translates technical capabilities into business value and connects solutions to the Keyfactor Trust Control Plane
- Plan and execute go-to-market launches for products, capabilities, and offers, coordinating deliverables, stakeholders, field readiness, and post-launch follow-through
- Create sales tools and deliver enablement for Sales and Partners
- Partner with Revenue Marketing and Customer Marketing on acquisition, cross-sell, adoption, and expansion programs
- Track launch performance, pipeline, adoption, content utilization, and competitive outcomes, recommending improvements
- Lead and develop a team of product marketers
- Serve as a strategic counterpart to Product and go-to-market leadership
- Report to the Vice President of Product & Customer Marketing
Requirements
What you’ll need- 3+ years of experience in B2B product marketing, preferably for enterprise, technical, or multi-product solutions
- Experience conducting customer, buyer, market, and competitive research and translating findings into actionable recommendations
- Strong writing and storytelling skills, with the ability to explain complex technical concepts clearly to technical practitioners and business decisionmakers
- Hands-on experience with positioning and messaging, product launches, sales enablement, content development, and cross-functional project leadership
- Strong project management skills, including managing multiple priorities and coordinating cross-functional contributors
- Analytical and commercially minded, with the ability to use performance data, customer feedback, and market evidence to evaluate results and improve execution
- Ability to build strong relationships across Product, Sales, Marketing, and Customer Success
- Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category is an advantage
- Applicants must be legally authorized to work in the United States
Benefits
Comp & perks- Second Fridays: a company-wide day off on the second Friday of every month, except November and December due to the holiday schedule; benefit subject to change
- Comprehensive benefit coverage globally
- Paid parental leave, with structure varying by regional/government requirements
- Generous paid parental leave in the U.S. where government-paid leave does not exist
- Comprehensive adoption and fertility support
- Competitive time off globally
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees
- DIVERSE Commitment supporting a more inclusive and diverse future
- Keyfactor Alliance Program supporting DEIB efforts
- Wellbeing resources
- Wellness allowance
- Free mindfulness app membership
- Wellness Wednesdays
- Global Volunteer Day
- Company non-profit matching
- 3 volunteer days off
- Monthly talent development and cross-functional meetings supporting professional development
- Regular All Hands meetings followed by group gatherings