Marketing Manager

Keypath Education

. Own the marketing strategy and performance for a portfolio of online degree programs .

Posted 11/4/2026contractRemote • AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies for online degree programs, with a strong focus on performance marketing, stakeholder management, and data-driven decision-making. Proven ability to optimize marketing campaigns and enhance student outcomes through collaboration and continuous improvement.

Highest-signal resume keywords

Marketing Strategy OwnershipPerformance MarketingStakeholder ManagementData-Driven Decision MakingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingFull-Funnel Campaign ManagementLead GenerationApplication TrackingEnrolment OptimizationMarket AnalysisFunnel Performance MonitoringBudget ManagementGrowth Opportunity IdentificationTesting and Optimization

Soft Skills

Communication SkillsPresentation SkillsCollaborationRelationship BuildingProblem Solving

Tools & Technologies

Google AnalyticsCRM SystemsReporting DashboardsMarketing PlatformsSEO Tools

Certifications & Qualifications

Tertiary Qualification in MarketingTertiary Qualification in BusinessTertiary Qualification in Communications

Industry Keywords

Online Degree ProgramsStudent JourneyMarketing CampaignsMarket TrendsCompetitive Landscape

About the role

Key responsibilities & impact

Own the marketing strategy and performance for a portfolio of online degree programs
Ensure lead, application and enrolment targets are achieved
Develop understanding of programs, target audiences, market trends and competitive landscape
Plan, execute and optimise integrated marketing campaigns across paid, owned and earned channels
Brief and collaborate with media, content, design, SEO, events and communications teams
Monitor and analyse funnel performance to improve conversion rates and student outcomes
Partner with admissions, student success and university stakeholders to identify opportunities and remove barriers across the student journey
Manage marketing budgets, forecasts and performance reporting
Identify risks and growth opportunities
Champion testing, learning and best-practice marketing approaches
Build trusted relationships with university partners and internal stakeholders

Requirements

What you’ll need

5+ years' experience in marketing, including experience in a marketing management role
Strong experience in product marketing, performance marketing or full-funnel campaign management
Proven track record of driving growth and commercial outcomes across complex customer or student journeys
Experience using marketing and analytics platforms such as Google Analytics, CRM systems and reporting dashboards
Exceptional stakeholder management skills
Strong project management, communication and presentation skills
Data-driven mindset with a passion for testing, optimisation and continuous improvement
Tertiary qualification in Marketing, Business, Communications or a related field
Must reside in Australia with full working rights
Preferred applicants may be required to complete a police check and other pre-employment checks

Benefits

Comp & perks

Flexible “Work Anywhere” model (remote, hybrid or office)
Strong career development opportunities
Professional development support, including access to certifications and training programmes
Employee Assistance Program and wellbeing initiatives
Access to LinkedIn Learning and career development programs
IT Equipment provided for your success
Inclusive hiring experience
Great Place to Work certification/culture