Keypath Education

Marketing

• Lead an agile marketing squad
• Develop and optimise integrated go-to-market strategies using customer, competitor, market and performance insights
• Own portfolio marketing performance and improve funnel performance and ROI
• Build relationships with university partners and internal stakeholders
• Influence strategic decisions and drive alignment around shared goals
• Lead, coach and develop marketing professionals
• Set strategic direction and priorities for the marketing squad
• Oversee end-to-end campaign execution
• Measure and continuously optimise marketing activity
• Champion the student experience and improve the customer journey
• Identify opportunities to innovate, experiment and scale effective approaches
• Manage marketing investment and budgets
• Make informed commercial trade-offs across the portfolio
• Apply knowledge of paid search, SEO, website/CRO and emerging discovery channels

Senior Marketing Manager

Advisor

• Facilitate prospective students through the application process for their university of choice
• Uncover prospective students’ needs and objectives through interviews
• Help students determine whether a program or university is a suitable fit
• Support students through admissions and registration to ensure requirements and deadlines are met
• Communicate with prospective students by phone, email, and text
• Follow departmental and management guidelines for lead management and CRM status progression
• Provide consultative support from lead through program start
• Track student progress and communications in the database
• Achieve daily metrics for calls, speed to lead, talk time, and applications
• Provide feedback on lead quality, quantity, and trends

Enrollment Advisor

Adjunct Faculty

• Teach online Graduate Nursing courses in the NP and DNP programs
• Apply practice-based experience in relevant nursing course areas and specialties
• Teach subjects including advanced health assessment, pathophysiology, pharmacology, advanced practice nursing, psychiatric/mental health nursing, diagnostic reasoning, epidemiology, family nurse practitioner content, psychopharmacology, and scholarly review
• Communicate and lead multi-level problem solving with students, Wilkes University administration and staff
• Engage students in active learning to achieve course and program outcomes
• Use learning management systems to support online instruction

Senior Marketing Manager

Enrollment Advisor

Adjunct Graduate Nursing Faculty, NP/DNP