Paid Media Specialist

Keypath Education

. Develop, manage and optimise paid search, paid social and retargeting campaigns across Google Ads, Meta and LinkedIn .

Posted 10/13/2026full-timeRemote • MalaysiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing paid search and social campaigns across platforms like Google Ads, Meta, and LinkedIn, while leveraging data-driven insights and emerging technologies to enhance performance and drive innovation.

Highest-signal resume keywords

Paid Search Campaign ManagementData-Driven InsightsPerformance OptimizationCollaboration SkillsAI and Emerging Technologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisForecasting Lead VolumesConversion Rate OptimizationRetargeting CampaignsBudget Management

Soft Skills

Analytical AbilityProblem-SolvingProactive MindsetCuriosityStrong Collaboration

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsAI-Powered Campaign Formats

Industry Keywords

Digital MarketingConsumer BehaviorsMarketing TechnologiesPerformance and ROI

About the role

Key responsibilities & impact

Develop, manage and optimise paid search, paid social and retargeting campaigns across Google Ads, Meta and LinkedIn
Leverage AI-powered campaign formats and emerging advertising technologies to improve performance and drive innovation
Monitor, analyse and report on campaign performance from click-through to enrolment
Use data-driven insights to inform optimisation decisions
Forecast lead volumes, media spend and performance outcomes for planning and budget management
Partner with creative, content and web teams to develop campaign assets and optimise landing page experiences
Support conversion rate optimisation initiatives and testing strategies
Track industry trends, digital platform developments and consumer behaviours to identify growth opportunities
Collaborate with internal stakeholders and external partners on marketing campaigns and strategic projects

Requirements

What you’ll need

Passion for digital marketing
Experience using data, technology and innovation to deliver campaigns
Analytical and problem-solving ability
Commercial mindset focused on performance and ROI
Ability to translate complex insights into clear, actionable recommendations
Curiosity and interest in AI, automation and emerging marketing technologies
Proactive mindset and ownership of work
Strong collaboration skills
Ability to adapt quickly in a fast-paced, high-growth environment
Must reside in Malaysia
Must have full working rights in Malaysia

Benefits

Comp & perks

Flexible “Work Anywhere in Malaysia” model (remote, hybrid or office)
Strong career development opportunities
Company-provided laptop and essential equipment
Medical & Dental benefits
Health and wellbeing support
Continuous learning and career development: LinkedIn Learning, Career development programs & Internal learning labs
Employee-led initiatives, including Culture Club and more
Regular company events—both in-person and virtual