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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading agile marketing teams, developing integrated go-to-market strategies, and optimizing marketing performance through data-driven insights. Proficient in managing marketing budgets and enhancing the customer journey while fostering strong relationships with stakeholders.
Highest-signal resume keywords
Agile Marketing LeadershipIntegrated Marketing StrategyMarketing Performance OptimizationStakeholder Relationship ManagementData Analysis and Insights
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Performance MarketingSEOPaid SearchWebsite/CROStrategic PlanningBudget ManagementCampaign ExecutionData VisualizationMarketing Analytics1:1 Marketing
Soft Skills
Coaching and DevelopmentInfluencing SkillsGrowth MindsetCollaborationCommunication
Tools & Technologies
Google AnalyticsSalesforce Marketing CloudData Visualization Tools
Industry Keywords
Marketing PerformanceCustomer JourneyMarket InsightsCommercial Trade-offsInnovation and Experimentation
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Lead an agile marketing squad
- Develop and optimise integrated go-to-market strategies using customer, competitor, market and performance insights
- Own portfolio marketing performance and improve funnel performance and ROI
- Build relationships with university partners and internal stakeholders
- Influence strategic decisions and drive alignment around shared goals
- Lead, coach and develop marketing professionals
- Set strategic direction and priorities for the marketing squad
- Oversee end-to-end campaign execution
- Measure and continuously optimise marketing activity
- Champion the student experience and improve the customer journey
- Identify opportunities to innovate, experiment and scale effective approaches
- Manage marketing investment and budgets
- Make informed commercial trade-offs across the portfolio
- Apply knowledge of paid search, SEO, website/CRO and emerging discovery channels
Requirements
What you’ll need- 7+ years’ marketing experience across integrated marketing, digital performance marketing and/or 1:1 marketing
- Proven experience leading, coaching and motivating high-performing marketing teams
- Strong strategic planning skills
- Ability to translate business objectives into actionable marketing plans
- Strong stakeholder and relationship management skills
- Experience influencing cross-functional teams and external partners
- Experience managing marketing budgets and making ROI-based investment decisions
- Strong analytical skills and ability to turn data into clear, actionable insights
- Working knowledge of paid search, SEO and website/CRO
- Growth mindset and enthusiasm for innovation, experimentation and continuous improvement
- Experience with Google Analytics, Salesforce Marketing Cloud (SFMC) and data visualisation tools
- Candidates must reside in Australia
- Candidates must have full working rights in Australia
- Preferred applicants may be required to complete a police check and other pre-employment checks
Benefits
Comp & perks- Flexible “Work Anywhere” model (remote, hybrid or office)
- Strong career development opportunities
- Collaborative, innovative, people-first culture
- Global EdTech organisation environment
- Lifelong learning culture
- Opportunity to work alongside talented marketing, digital, sales, product and strategy professionals
- Opportunity to partner with leading universities
- Opportunity to make a genuine impact on access to education